- Hardcover: 288 pages
- Publisher: Thomas Nelson (1 May 2012)
- Language: English
- ISBN-10: 159555503X
- ISBN-13: 978-1595555038
- Product Dimensions: 14.9 x 2.2 x 21.9 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (29 customer reviews)
- Amazon Bestsellers Rank: 101,736 in Books (See Top 100 in Books)
Platform: Get Noticed in a Noisy World Hardcover – 1 May 2012
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About the Author
Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.
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Top Customer Reviews
In all the instructional books I have read over the years, this one really breaks the mould. Normally these books follows this sort of pattern:
1 - Introduce the topic to the reader (about the first 10% of the book)
2 - Really hammer home how by reading the following chapters the reader's life will change or goals will be achieved (30-40%)
3 - Actually giving you the information they've been building up to for so long which by now can not live up to the hype (10%)
4 - Justifying that information and once again trying to stress how important it is that you use it (final 40%)
In most cases I end up feeling frustrated thinking that the authors could have saved a lot of time and me a few quid by condensing their 'wisdom' into a blog post and sticking it online.
This is not the case in this book.
This author is a successful blogger who has written every chapter of this novel like one of his posts. His repeated mantra of get to the point quickly, keep the information relevant and keep the content short is evident in his writing and it was a welcome change of pace.
Because of this you'll be glad if you decided to take notes when you read it because every chapter is filled with about 3-4 points that you just need to turn into actions or put aside for further exploration at a later date.
I won't say too much more else this review start to get a bit sycophantic so I'll just finish by stating that I can't recommend this book highly enough.
The author bangs on creating products with wow factor (where others talk about the same concept calling it added value), how to start a blog and how to build your tribe (again a concept taken from Seth Godin). There are some action points that can be helpful especially for beginners.
Overall an OK read, but you can get the same info for free on line (check Pat Flynn's Smart Passive Income blog). Somehow this author does not convince me.This book offers the advantage of having everything in one place. I have also tried his membership Platform University for one month and I found it quite boring and low value. Interviews with those who are "experts" in their field, lots of cross selling and very little how to actionable steps. Probably it is more a matter of my way of learning: I cut through the chase and I want new info and not stuff that I got elsewhere. I cancelled the membership after a couple of weeks.
I really enjoy the clear way in which Michael Hyatt writes- you can tell that he used to run a publishing company- and all the concepts really resonated with me.
If you want to get your message out there and grow your voice in a way which is systematic and yet exciting at the same time, Mr Hyatt is a recognized authority.
While a lot of information in this book is found on his excellent website I still recommend you buy it. This book provides the building blocks and then other parts of his output allow you to have deeper insights into the concepts that he introduces.
I would recommend this book to anyone and it is a key part of my own business and branding strategy now.
What Hyatt proposes is a five-part process, with each Part consisting of specific action steps. This approach covers both the "what" and the "how" as he provides a combination of information, insights, and counsel. For example, "Part One: Start With WOW" has seven sequential action steps:
o Create a compelling product [or service]
o Bake in the WOW
o Exceed market expectations
o [Be aware and] beware of obstacles
o Don't settle for less than great
o Give your product [or service] a memorable name
o Wrap the WOW in style
Part One enables the reader to understand "how to create, name, and package a compelling product (the what). If you don't have that right, nothing else matters." Material in Parts Two-Five explain how to prepare to launch, build a home base, expand reach, and engage one's "tribe.Read more ›
Most Recent Customer Reviews
I a practical, clear, step-by-step guide for people who are seeking positioning in our crazy world. Though I enjoy lending my books, I couldn't with this one. Read morePublished 10 months ago by Iman R.
A fab book. Not so much detail that it gets too complicated, but enough to really make a difference to my daily life.Published 19 months ago by Amazon Customer
I have to confess I've skipped chunks of the book - but that's because I've been around for a long time as an author and speaker. Read morePublished 23 months ago by Mel Menzies
Excellent - really clear simple steps that will make a big difference to the way we communicate with our customersPublished on 13 April 2015 by Jo Blood
A grounding in sorting out your digital promotions, and getting heardPublished on 9 Feb. 2015 by Alan Tucker
The reason I chose this rating of 5 stars for this book, is that I found it very informative whether you are newbie or already familiar with knowledge on social media. Read morePublished on 26 Jan. 2015 by Christopher Browne
This is a great book if you are just starting out in business, it is easy to understand with none of the jargon you sometimes find in books about online work. Read morePublished on 28 Dec. 2014 by Anna Daniel
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