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Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name & Sell Any Product or Service Hardcover – 1 Aug 1998

4.6 out of 5 stars
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4.6 out of 5 stars 14 reviews from Amazon.com

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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.6 out of 5 stars 14 reviews
4.0 out of 5 stars Great stories to pull from in your own business 22 Mar. 2017
By Andrew Smith - Published on Amazon.com
Format: Hardcover Verified Purchase
So this book reminds me of school. How sometimes in class your instructor would go off on tangents related to the topic they're teaching. I went to audio engineering school so the tangents were 60% of class.

This books is probably equal parts lessons to stories. But I got much more from the stories.

As a beginner marketer/copywriter, reading accounts of the great principles of marketing applied in Joe's business are enriching.

Some of the techniques seem a little antiquated but I'm sure a lot of the principles can be applied today.

And probably my favorite feature of the book are is the full page ads in the back. Joe's copy is so good. I found myself interested in some of the products, including the ones he said bombed.
3 of 3 people found the following review helpful
4.0 out of 5 stars Marketing Genius 26 Mar. 2010
By Terry O'Hara - Published on Amazon.com
Format: Hardcover Verified Purchase
It isn't often that any genius will take the time to write a book that describes exactly what and how he pulled off a number of documented marketing coups. This guy did, and it makes for exciting reading that offers an insight into how he looks to find unique and appealing attributes to any marketing opportunity, and even how to uncover an opportunity that presents itself as a supplier problem or uncooperative partner. His recommended readings are on the money.
3 of 3 people found the following review helpful
5.0 out of 5 stars profound lessons concealed among breezy anecdotes 5 Oct. 2008
By Loren Woirhaye - Published on Amazon.com
Format: Hardcover Verified Purchase
I remember reading Sugarman's ads when I was a kid
in the 1970s. It was only years later that I discovered
Advertising Secrets of The Written Word - which is,
by the way, a great book but not the only or the
first copywriting book you should read.

This book covers some copywriting and persuasion
material but it is more-so an instruction book and
a cautionary tale for the entrepreneur running a mail-order
business. Sugarman's business grew fast and attracted
regulatory attention which nearly put him out of
business. He took his case to the people and
the courts, and though it cost him dearly, won.

Sugarman is one tough cookie. His writing is fun
but underneath the easygoing demeanor is a very sharp
and ambitious man who would not be stopped. He
makes it appear easier than I am sure it was for him
at the time... as if he was having fun almost all
the time.

He does write about the stress of the legal battles
but he makes the day-to-day operations of the business
seem a lot less stressful than they probably were. He
had a large payroll and was spending millions of dollars
a year on ads, most of which flopped. It was on the
strength of his rare successes that he paid his bills
and got rich.

He is perhaps one of the greatest teachers of direct
response marketing precisely because he has always
risked his own money in growing his business. Lots of
direct marketing champions write copy and consult for
others... but I think Sugarman in his heyday was so
busy writing every word of copy for his catalogs that
he would not have had the time. Eventually due
to overwhelming demand he pioneered the Direct Response
Seminar game and many success stories came out of
those seminars.
3 of 3 people found the following review helpful
5.0 out of 5 stars Full disclosure information at a bargain price 3 July 2013
By Quiquillo - Published on Amazon.com
Format: Hardcover Verified Purchase
I don't need to tell you that this a really, really useful learning tool for a beginner direct marketer / entrepreneur. I just want to say that this is a book that tells you what you need to do without withholding information.
It is not a book that sells a method of how to become rich, that ask you to be rich first(It gives the secrets of the trade at an amazing price.
Thanks a lot Joe
1 of 1 people found the following review helpful
5.0 out of 5 stars Sugarman is the best 5 Oct. 2016
By Gale Carney - Published on Amazon.com
Format: Hardcover Verified Purchase
one of the best books on marketing
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