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Make it Bigger Paperback – 1 Nov 2005

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 250 pages
  • Publisher: Princeton Architectural Press; 1st Paperback Ed edition (1 Nov. 2005)
  • Language: English
  • ISBN-10: 1568985487
  • ISBN-13: 978-1568985480
  • Product Dimensions: 16.5 x 2.5 x 23.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 316,991 in Books (See Top 100 in Books)
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Product description

Review

"A vibrantly illustrated professional autobiography of one of the most recognizable contemporary graphic designers...This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them."

About the Author

Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover Art Director at both Atlantic and CBS Records in the 1970's. In 1984 she co-founded Koppel & Scher in New York City; the design firm existed for eight years. Scher is now a partner at Pentagram, where she has worked since 1991.

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
Nice book. Full of inspecting artwork and a look into Paula Scher's graphical career; good book. Some great use of type and showing how letters are also art, not just letters.
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Format: Paperback Verified Purchase
I returned to academic studies recently,and this resource(Make it Bigger)is an invaluable addition to my ever increasing readings.
Thanks Amazon!
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.3 out of 5 stars 13 reviews
5.0 out of 5 stars but it's also a fascinating and crystal-clear overview of the graphic design field for those who would like to know more about i 9 Sept. 2015
By A. Gleeson - Published on Amazon.com
Format: Hardcover Verified Purchase
Paula Scher, accomplished veteran in the graphic design trade, writes with insight and acrid wit about the challenges of her business, including the process, the politics and delicate psychology required to create top notch design. This will appeal most to those in the business who will find themselves nodding their heads throughout... but it's also a fascinating and crystal-clear overview of the graphic design field for those who would like to know more about it.
3.0 out of 5 stars Content is brilliant, of course 26 Feb. 2017
By Heidi - Published on Amazon.com
Format: Paperback Verified Purchase
Bought the paperback. Content is brilliant, of course. But, just after an hour or so of reading, the entire spine of the book is coming apart and the glue is crumbling out of the spine.
3 of 4 people found the following review helpful
5.0 out of 5 stars great resource from a legend 8 Sept. 2007
By Mitzie - Published on Amazon.com
Format: Paperback Verified Purchase
A great read for anyone who is ready to make the jump from art school to working clients. Scher goes into excellent detail about working with illustrators, the structure (and politics) of agency work, her strategies/approach to design. She also shares good insight on how to work most effectively with clients who may not know a whole lot about design. I found this very practical, and a very easy read. I am also a big fan of her work, which spans several decades.
4.0 out of 5 stars good book, good condition 2 Jun. 2012
By readit - Published on Amazon.com
Format: Hardcover Verified Purchase
this is a nice account of mrs. scher's career as a graphic design; it's filled with examples of her and her associates' work. good typography, some nice illustrative techniques. it's less a "here's good design" book, and more a "here's what it took me to convince people that i knew good design" book.
4.0 out of 5 stars Big is Often Better 13 Sept. 2009
By Susana R. - Published on Amazon.com
Format: Paperback Verified Purchase
I love Paula Scher's style, and find that she is an inspiration to my painting and graphic design. I like this book, because it's full of simple, modern, jazzy ideas, which are always the best.
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