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The Jelly Effect: How to Make Your Communication Stick Paperback – 4 Apr 2007
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“…good simple tips on subjects like networking, sales and presentations…” ( Edge , September 2007) "This interesting book is much more serious than the title suggests.” ( Modus Operandi , Spring 2008)
From the Publisher
The Jelly Effect gives you simple, proven techniques for
improving your communication and selling ability. Like throwing jelly at a
wall, poor communication just doesn't stick. But there are simple,
memorable, and affordable ways to win more attention and more business. And
anyone can learn them. Every business can benefit from better
communication. The Jelly Effect introduces revolutionary communication and
persuasion techniques from corporate communications superstar Andy Bounds.
You will learn to sell yourself, your ideas and your products or services
to customers, prospects and even colleagues. Exercises, quizzes,
mini-tests, tips and inspiring stories help you master the art of
persuading anyone, individually or in large groups.
Top customer reviews
I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved.
Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'
For me, one of the best business books i've ever read - and recommending it relentlessly to my work colleagues. And most surprising of all, I now look forward to presenting as well :-)
This is a terrible book: patronising, simplistic and so basic it would insult a school-leaver, let alone a professional.
For a vastly superior alternative on a similar topic, try "Made to Stick".
As for claiming that the author developed a new and improved method of communication through having a blind mother, whilst I of course sympathise with her disability, it strikes me as very cynical of the author to exploit this relationship. There was certainly no evidence of such improved communication in the publication itself.
Like many business owners I know, I have difficulties growing my business. Its hard to know what to say when i'm out networking, or in sales meetings. And, when we've run a couple of seminars, they've been well received, but its not led to the results we wanted.
But, I bought this book a month ago, and already there have been huge changes. A successful semniar, a best-ever month for new business and three networking events that have all led to me meeting new contacts.
This is not luck. I have simply followed Andy's advice to the letter, crafting my seminar using his formula, using his ABC technique in sales meetings, and following his simple networking guidance.
My advice? If you own a business, or have to communicate in ways that persuade others to do what you want, buy this book. If you have even half the results I have had in the month since buying it, you will get your money back almost instantly.