- Paperback: 160 pages
- Publisher: Chronicle Books; 01 edition (28 Sept. 2007)
- Language: English
- ISBN-10: 0811858367
- ISBN-13: 978-0811858366
- Product Dimensions: 14.5 x 1.8 x 20.6 cm
- Average Customer Review: 3 customer reviews
- Amazon Bestsellers Rank: 1,162,449 in Books (See Top 100 in Books)
Craft, Inc. Paperback – 28 Sep 2007
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About the Author
Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.
Top customer reviews
It is full of interviews with practising artists/makers and really breaks it down into sensible steps you need to take.
Even though it is american and I work in the UK I still found most chapters filled with really good advice.
I would recommend this to anyone starting up a business or who needs an injection of enthusiasm.
Most helpful customer reviews on Amazon.com
I'm glad I didn't get it when I really wanted it years ago. I had been expecting it to be more bountiful with real business information, but this book is truly just a general starting point for those who are considering which path they'd like to take for starting a creative business.
The problem with this book is that it's trying to cover a lot of ground without specifying a certain audience. It seems to me that it's for *anyone* who is going into *any* sort of creative business. The information it provides is very basic — business plans, naming, market research, buying equipment each take up less than four or five paragraphs.
The specifics in the book come in the form of interviews of and tips from people who have already started businesses. They range from bloggers, jewelry designers, quilters. Again, it's a pretty wide range here. If the interviewees happen to be a good model for what you're planning, great. But otherwise, it's pretty irrelevant.
Keep in mind, too, that not all of the interviewees provide real business advice. One scarf-making business was asked how she keeps her products proprietary. The answer was her naturally awkward crochet style that nobody can imitate. Sorry, that's not a real business solution.
Many of the chapters in the book I just skimmed. The first two, maybe three, chapters were useless. They were concerned with your commitment to your hobby, whether you were ready to go into business, and your personal creative style. These chapters were fluff, set up more like a quiz in a magazine, and not at all like a business book.
The section that I did find helpful was Marketing & Publicity Strategies, which had some solid tips. I personally am not knowledgeable about marketing, but a savvier reader might still find this section very basic. It provides only ideas, not methodologies.
Bottom line: This book is good as a starting point, and it would be relevant to you if you're starting out and not sure what your options are. However, if you already have a head for business or have some specific concerns, skip it all together.
I truly enjoyed this book and it was a fascinating and easy read - I didn't even think of it as being a "business" book!
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