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Cloudonomics: The Business Value of Cloud Computing + Website Hardcover – 2 Oct 2012

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 416 pages
  • Publisher: John Wiley & Sons; 1 edition (2 Oct. 2012)
  • Language: English
  • ISBN-10: 1118229967
  • ISBN-13: 978-1118229965
  • Product Dimensions: 16 x 3.3 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 265,284 in Books (See Top 100 in Books)
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Product description


"In his new book, Joe Weinman explores many of the areas being impacted by the cloud computing phenomenon, offering compelling value propositions. He spells out, extremely thoroughly, the business cases and cost justifications that go behind cloud computing efforts. He also provides 28 business areas where cloud does and doesn′t make business and financial sense." (, September 2012)

From the Inside Flap

It has created vast wealth for companies that seemed to spring up overnight, and it has brushed aside corporate icons, even entire industries, that once seemed unassailable. It has helped topple brutal dictatorships and has brought IT from the backroom into the boardroom, making it the centerpiece of some of the most farsighted and successful corporate strategies of the new millennium. It is the cloud, and it has forever changed the way business is done.

But what is the cloud, really? How does it work and how is it being deployed by some of today′s most successful companies? More importantly, how can you harness its awesome power to help you wage and win the never–ending battle for profits and market share?

Find the answer to these questions and much more in Cloudonomics. Written by Joe Weinman, one of the world′s most influential cloud thought leaders, this book is a gold mine of ideas, insights, and inspiration for leaders of established companies and for aspiring entrepreneurs who dream of being the force behind the next Amazon, Google, Facebook, or Twitter.

Using fascinating and instructive case studies to illustrate his points, Weinman drills down past the hype and hysteria, the myths and misconceptions, to uncover fundamental principles underlying how the cloud works, how it′s used, and how it will evolve in a business context. Among other priceless takeaways, you′ll discover:

  • Where the conventional wisdom errs, and how to keep your IT and strategy on course
  • How core characteristics of the cloud such as on–demand resources, usage–based charging, and geographic dispersion translate into business value: revenue growth, cost and risk reduction, and customer experience enhancement
  • Why the cloud isn′t just plumbing, but can become a cornerstone of your strategy, even in non–IT intensive businesses
  • How to leverage new cloud business models
  • How behavioral economics humans′ "predictable irrationality" impacts cloud adoption
  • How cloud technology and ecosystems are likely to evolve over the next decade

With a dynamic companion website, this book offers a critical, in–depth review of the cloud and its business uses now and in the near future, and an inspiring exploration of the business paradigm shift it has engendered. Cloudonomics is "must" reading for CIOs, CEOs, CFOs, strategists, IT managers and practitioners, students and academics, and all forward–thinking corporate leaders and entrepreneurs.

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on 3 April 2013
Format: Hardcover
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Most helpful customer reviews on 4.4 out of 5 stars 11 reviews
4.0 out of 5 starsNice Overview
on 6 March 2013 - Published on
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4.0 out of 5 starsvery good practical and technical overview of an exciting "old but new" technology
on 7 December 2012 - Published on
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5.0 out of 5 starsThe definitive tome...
on 30 November 2012 - Published on
Format: Hardcover
5.0 out of 5 starsExcellent, exhaustive look at cloud from business perspective
on 25 September 2012 - Published on
5.0 out of 5 starsCloudonomics is a must read for anyone interested in maximum IT value
on 8 April 2013 - Published on

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