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From Acorns: How to Build a Brilliant Business Paperback – 19 Jul 2007
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From the Back Cover
Fantastic! I wish this book was around when I started in business.
Sir Tom Hunter
This book could make you a fortune. Packed with tips, invaluable insights and sound advice.
The Sunday Post
The best book for starting your own business. Its simple-to-read advice from someone whos been and done it and got the T-shirt.
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what lies ahead. Most start-up guides make that feeling worse by overloading you with information, yet missing out the essentials you need to focus on to succeed.
From Acorns is different. Free from jargon and full of practical tips, wisdom and inspiration from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
An instant bestseller on launch, From Acorns has helped countless people build brilliant businesses. Now in its second edition, its been expanded to include information for small start-ups and those with ambitious growth plans. Inside youll find:
- The entrepreneurs Ten Commandments
- When to use crying as a negotiating technique
- Eleven ways to come up with a brilliant idea
- Make yourself a better entrepreneur in three exercises
- The Wizard of Oz school of marketing
- Slaying the dragons how to win at pitches
- Ask the bride to dance how to get a mentor
About the Author
Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company called Let me hold your Balls for you. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was recently appointed by Prince Charles as an ambassador for his youth business trust. Caspian currently runs a publishing agency producing magazines on small business for the likes of Scottish Enterprise, Clydesdale Bank, Bank of Scotland. He has written very popular small business columns for papers such as the Herald and Business am.
Top customer reviews
In an interesting and easily readable manner it covers everything you need to consider in starting up and developing your business.
It is plainly written by a man who has been there, and yet I suspect that as Caspian is still a relatively young man it is all still fresh in his mind, contemporary, and very much the better for it!
It contains lots of useful advice, plenty of tips which you will want to mark and re-visit, relevant quotations and excerpts, and examples of how many modern-day mighty-oak businesses started out as acorns themselves.
I would go as far as to paraphrase Carlsberg and say that this is "probably the best book on starting up your own business that I have read!"
It also preaches quite a stoical philosophy on addressing some of the difficulties you might face and helps in putting these into a more accurate perspective.
On top of everything else, it remains eminently readable throughout.
The authour is a serial entrepreneur and for that he has my respect but this is quite clearly a very basic assembelisation of basic business facets packaged as some kind of propetic piece of literary gold. A fact which you would readily belive if you belive most of the reviews here.
Going back to my point above I strongly suspect the author has had some kind of interest in the 5 star reviews here by the way wether by himself of associates this book is simply average at best as business books go.