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Vaughan Oliver: Visceral Pleasures Hardcover – Illustrated, 20 Nov 2000
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Top customer reviews
EDIT: My initial review criticised the 'pedestrian' presentation of this book. I can now see why Visceral Pleasures is presented in a classic, reserved way. Books from other design giants such as Why Not Associates and David Carson were heavily styled and, as a result, have dated (badly) over a short period of time. Visceral Pleasures feels like a book that will still feel fresh long after many design trends come and go... a wise move in retrospect. That said, Vaughan has a unique gift in implementing timeless typefaces and compositions that, a presentation of the work similar to 'This Rimy River' would still stand the test of time.
The book is well written by Rick Poyner (as you'd expect) and the work represents the v23 output well, and it's nice to see work created for clients outside of the music industry. To those who consider Vaughan Oliver as someone who can only design for a niche market, this proves that his considerable genius stretches far beyond the 12 x 12" constraints of the record sleeve.
An essential addition to the bookcase!
At this price and with warnings on the website of possible shelf wear I was nervous about its condition, but when it came through I was chuffed to bits, totally perfect condition, so all in all a bargain
Most helpful customer reviews on Amazon.com
After flipping through the book in it's entirety, one gains the proper perspective regarding the magnitude of Oliver's impact on the 4AD brand. His is the visual expression of the sound which has come to be associated with the bands on this label. 4AD itself is more than just a label, it is the product of one man's dedication to independant music. Together, Oliver and the people which make up 4AD, struck that creative chord which can't be formulated. It was a matter of the right people at the right time getting together and playing off of each other artistically, to create a visual and audio brand which is still viable today. Creative relationships of that sort don't happen often, and when they do, it almost always furthers the medium, as evidenced here.
Vaughn Oliver's work has influenced an entire generationf of designers who most likely discovered his work through their love of the music on the 4AD label. The book does an amzing job of "telling the tale." It not only showcases Oliver's works, but provides a visual and textual history of his relationship with 4AD. Rick Poyner is a long time writer of the design business and design in general, making him the perfect choice to tell this tale.
For most of us in the design realm who listened to these bands in high school and college, this book is a record of the soundtrack and "visualtrack" of that particular time in our lives. And, for those who are just getting familar with Oliver's work, this book does a great job of giving the appropriate amount of textual and visual information to form a portrait of one of design's most influencial and innovative figures.
The two people that blew my mind and pushed my creativity were Vaughan Oliver and the book designer, Chip Kidd.
I'm a born artist, but I realized from seeing the works of these greats, that I wasn't a born designer. It was a hard pill to swallow. I chose design because it was semi-marketable.
But now I'm doing my art, and it feels right. Everyone has a born gift. So thank you two.
What remains constant is his connection to the text and image work of the early 20th century avante-garde designers of russia, germany and france. he has a great slant on using image and text in a way that creates depth and bold contrasts. his work can be both blindingly graphic and casually beautiful, almost simultaniously.
this book represents an entire career of his work for 4AD, including album covers, promotional materials, poster artwork, and also an overview of many of his other clients, many of which have also shared his sensibilities in design, and allowed each project to both compliment his previous body of work, but also mark out some new creative statements. Its really a great source of inspiration for designers, and music lovers alike!
Unlike the last book, 'This Rimy River' which was a catalogue of all his work 1988-1994, this book contains a good balance of text and pictures. The text, which was lacking in other books, gives an in-depth look at Vaughan Oliver and his history of design. The pictures are beautiful especially the new ones that were made especially for this book.
Many designers will enjoy all the older pieces found throughout the book while there are many samples of his more recent work. This book is a definite must since many of his previous books are hard to find and out of print.