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Universal UX Design: Building Multicultural User Experience Paperback – 23 Nov 2016

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 242 pages
  • Publisher: Morgan Kaufmann (23 Nov. 2016)
  • Language: English
  • ISBN-10: 0128024070
  • ISBN-13: 978-0128024072
  • Product Dimensions: 19.1 x 1.3 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 543,576 in Books (See Top 100 in Books)
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Product description

About the Author

Alberto Ferreira is a UX researcher and consultant with a past background in linguistics, localization, and communication technology. He has a degree in Modern Languages and Literatures, an M.A. in Cultural Studies. He worked for both public institutions like the European Commission and before turning his attention to web design, customer experience, and service design. He has developed internationalization strategies, usability testing frameworks, and process optimization techniques in some of the biggest companies in the world. He is finishing his PhD on interdisciplinary research at the University of Bristol and is a regular speaker and coach at UX and localization conferences.

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Format: Paperback
This is the book that was missing in my UX library.

I have been working with international markets for over 10 years. Despite the occasional insight from the industry’s punditry and occasional article, I have missed a systematic approach to international user experience. This is the first book that I have found really satisfying on that level.

The book does delve into some complex ideas, but the writing is accessible and fun throughout. If I can leverage one criticism, is its breadth: it treads a fine line, providing advice for both managers at a strategic level, as well as designers struggling with internationalisation and market research. The amount of content it manages to condense is amazing, but this is the kind of work you want to have updated on a yearly basis and expanded.

As it is, it is a fantastic concise resource and a sterling addition to any serious UX practitioner’s arsenal. Very highly recommended.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 1 review
2 of 2 people found the following review helpful
5.0 out of 5 stars and the section on international gestures is particularly useful for UX and UI designers working on an international ... 11 Feb. 2017
By Amazon Customer - Published on Amazon.com
Format: Paperback
A book that handles business strategy, market research, qualitative UX research, and design in the same edition? Each one of the subjects is handled with care and, despite the relative conciseness of the edition, the thoughtful writing somehow brings it together. I have applied more than one of the many practical recommendations in my designs, and the section on international gestures is particularly useful for UX and UI designers working on an international scale. The only thing to comment is that more information on design patterns could have been included, which would have rounded the book even more. Other than that, it is an engaging read (not just a textbook) and definitely in my UX shortlist.
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