- Paperback: 336 pages
- Publisher: Entrepreneur Press; 3 edition (1 July 2012)
- Language: English
- ISBN-10: 1599184419
- ISBN-13: 978-1599184418
- Product Dimensions: 20.3 x 2 x 25.1 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (46 customer reviews)
- Amazon Bestsellers Rank: 631,346 in Books (See Top 100 in Books)
Ultimate Guide to Google AdWords 3/E: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – 1 Jul 2012
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About the Author
Perry Marshall is the #1 author and world s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
Top Customer Reviews
A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.
I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.
For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.
- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.
- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.
- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.
- Writing an effective ad- by promoting benefits first and features second.
They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.
And its helped improve my conversions over 25x and triple my sales.
It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.
As an example it's not possible anymore to generate decent traffic at low cost as the AdWords algorithm will rise the minimum allowed bid on niche cheap keywords after few days of your campaign.
The book is overall raising unreasonable expectations about generating high traffic to a website with a limited budget.
The writing style is juvenile and not up to standard with what you would expect from professional book.
Most Recent Customer Reviews
It jumps around a little bit but I committed to read it after my mentor recommended it so I kept going. Really handy to read this on the Kindle app. Read morePublished 5 months ago by Ro A
well written but certainly not anything groundbreaking unless you have very little adwords experiencePublished 13 months ago by James Babbayan
Very well put together by someone who has obviously '...been there and done it....'; so recommended, even if only for the useful refresher tips! Read morePublished 13 months ago by Amazon Customer
Pretty informative and easy to follow. I would say if you are of a reasonably standard with Adwords this might drag on for you and skimming to find sections you didn't knbow would... Read morePublished 15 months ago by M C
Top book , must read if you are contemplating using google adwordsPublished 15 months ago by Amazon Customer
If you are thinking of using Google Ads, which you should be if you have a website, then this is a MUST read so that you do not waste money and you get the results you are after.Published 19 months ago by Jason