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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Paperback – 5 Mar 2015
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The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights (Arianna Huffington, president and editor in chief, Huffington Post)
A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company (Michael Moritz, Sequoia Capital)
This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it (Clayton Christensen, author of 'The Innovator's Dilemma')
Anyone trying to change the world should read The Art of the Start (Wendy Kopp, founder of Teach for America)
This is a must-read book for every entrepreneur (Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank)
Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. (The Times)
The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. --This text refers to the Audio CD edition.See all Product description
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Top customer reviews
I have a product/idea, but I'm new to marketing, trading and anything involved in running a business.
This book provides me with an "easy to digest" useful informations starting from "evaluating" my idea, principles of marketing, branding, selling and even how to reach for help if needed (and explaining which type of "help" to avoid).
The best analogy is learning a foreign language. You can think that you know it, because you speak it and understand what people talk to you. But it is very likely you will fail in aiming for any professional job, if you don't understand basic grammar rules. This book is a Basic - Intermediate to Advanced level guide to Starting a new Business. Basic because explains the simplest rules, intermediate, because can be applied to already existing companies and advanced because is written by person with tens of years of experience in the part of the seas you're about to dive in into. He will teach you not only how to use a breathing mask, how to swim, but also which fish is venomous (and how to avoid them) as well as give you directions how to get to the real treasures of the sea (that is still analogy). You will find here professional advice, a lot of real-life examples of succeed and failed starters, detailed suggestions of action plans and much, MUCH more.
I value it even more because english is not my first language and I still can follow Guy's "simple" language describing complex topics. It looks like this book was written for international readers, not just fluently speaking english businessmen (I must admit that kindle features, such as build in dictionary, help a lot as well).
I'd like to also add that eBook is packed with hyperlinks, so you can use them to better understand topic you are in.
My next book will be "The Art of social Media" - how to use free social platform for marketing my business.
I teach a course on "Performance Skills and Perspectives" at the university, and from the very beginning I have included this book as one of the required readings.
Is version 2.0 worth the same reaction? Yes, no doubt about it. If you are even just dreaming about starting something new, you MUST read this book. You MUST do the small assignments and MUST answer those questions for yourself. You GOT to reach for your dreams, and this is a great tool to do just that.
Would I recommend this book to somebody who already had read the first edition? Yes, absolutely, yes. Everything has been totally updated and revised. It is almost like reading a complete new book, with totally new examples, topics and solutions. The advices about social networking alone are a perfect reason to buy it. Not to mention how useful it has been for me to read it "again" to find some more ideas to develop my work.
To conclude: did I get new copies for my friends? No, they have already bought it!