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Start It Up: Why Running Your Own Business is Easier Than You Think Paperback – 7 Feb 2013
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Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. (John McLaren Management Today)
A rare achievement: a business book that is both well-written and useful (Economist)
Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. (Richard Reed, co-founder of Innocent Financial Times)
Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons (Jeff Randall, Sky News presenter and Daily Telegraph columnist)
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him (Brent Hoberman, founder of lastminute.com)
Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading (Peter Bazalgette, Chairman, Endemol UK)
Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones (Investors Chronicle)
A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended (Irish Independent)
Very few people have had more impact than Luke Johnson (Peter Harden, founder, Harden’s Restaurant Guides)
An engaging and useful read (Financial News)
Provocative and worth reading (Michael Spencer, founder and Chief Executive, ICAP)
From the Back Cover
'A must-read for inspiring entrepreneurs, probably the best book available on the subject'
John McLaren, Management Today
Running your own business is nowhere near as tough as you might think. So what are you waiting for?
Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.
In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.
'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good'
Richard Reed, co-founder of Innocent Drinks, Financial Times
'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment'
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Top customer reviews
It occurred to me that Johnson may have something to answer for in terms of the blandness of our High Streets; he seems to have been - or is still - in control of the majority of the restaurant chains in the country (or at least in the south-east). And this is another curious inconsistency in his message - he continually rails against big businesses for their inefficiency, lack of thrills, waste of human talent, etc, but seems to feel it's fine to be a big business (rather than an entrepreneurial start-up or disruptive smaller enterprise) if he is behind it or has a major stake in it.
I love the guy and admire his achievements, but he might be even better if he lost a little of his missionary fanaticism, at least when penning his books. I'd suggest that anyone making the decision on whether to buy this book look to follow Johnson's advice as an entrepreneur and look to cut costs by picking up a second-hand copy for half the price; he would undoubtedly approve of such 'disruptive' types of consumer behaviour (or would he ?).
In addition to that the book also contains some pretty good advice, imho, on where to look for money and about how it's always a bad idea to borrow money against your house. Another sensible piece of advice is that when you're just starting out perhaps the most sensible approach is to moonlight until your business starts making enough cash or at least until you're sure that it's already on the verge of generating steady cash flow.
I also liked the bit about the importance of execution. It's repeated throughout the book and for a good reason as there are probably hundreds of thousands of aspiring entrepreneurs out there coming up with all sorts of ideas but never actually getting round to implementing those ideas.
If it's some sort of a revelation you're after this book is not for you, but truth be told there's probably nothing new in how to go about starting your own business, all the information has been known for centuries and this book just provides a good summary of it.
Luke has been around and shares his failures as well as his successes.
He would be a great mentor, and since we will not get this face to face opportunity, then this very readable book is the next best thing!!
You will get much more from this than by watching hours of the Apprentice and Dragons Den entertainment.
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Most recent customer reviews
Simply put if you need a book on how to start up a new company, look elsewhere.Read more
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