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The Power of Habit: Why We Do What We Do, and How to Change Paperback – 5 Apr 2012

4.4 out of 5 stars 349 customer reviews

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Paperback, 5 Apr 2012
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Product details

  • Paperback: 400 pages
  • Publisher: William Heinemann (5 April 2012)
  • Language: English
  • ISBN-10: 0434020362
  • ISBN-13: 978-0434020362
  • Product Dimensions: 13.5 x 2.9 x 21.6 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (349 customer reviews)
  • Amazon Bestsellers Rank: 154,622 in Books (See Top 100 in Books)
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Product description

Review

"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." (Jonah Lehrer)

"Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way." (Daniel H. Pink)

"Absolutely fascinating." (Wired)

"This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." (The Economist)

"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." (Andrew Hill Financial Times)

Book Description

An award-winning journalist reveals the secrets of why you do what you do - and how to change

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
A thorough (and well researched) psychological romp through the subconscious machinations... tenuously held together by the vague term "habit".

Whilst the title and tag-line implies it's akin to the saturated backlog of books promising to 'transform your [career / relationships / life / chronic nose hair]' that make you want to stab your eyes out with the nearest writing utensil... this is anything but. It makes no attempt to preach a 'model', but simply reports a vast swathe of psychology and decision-making which outline a curious framework for your understanding.

The one (and only) bone I have to pick is that 'habit' feels like a slight misnomer with this book. It ends up being used as an umbrella term for "anything subconscious"... be it willpower, motivation or preferences. Truth be told, the core meat of how habits form, function and are malleable are covered within the first chapter or two. The rest is more social psychology, management and advertising. You hear how Target explored and perfected its data algorithms to identify pregnant women (and subtly masked this knowledge from them) - then get a "and from this we can see how habits can be formed" shoe-horned in to bring the topic back to the fore. Not that any of these other topics are disinteresting or poorly written, but it felt a bit directionless at times. More a compendium of fascinating psychological findings than a structured flow. It's thorough, but there's a few points I craved a bit more exploration of the idea (and its applications).

But that is where the critique ends. If you disassociate the idea that this is a psychological guide on habit forming / breaking...
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Format: Kindle Edition Verified Purchase
An entertaining and insightful look at what, how and why humans do the things they do and how you can identify these traits in yourself and others, whether individuals, groups or organisations, thus empowering you with the knowledge to make positive change as and where you see need. Excellent.
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Format: Kindle Edition Verified Purchase
So many examples of the power of habit. And so well written. I learned a lot from this book, and have been able to apply that knowledge.
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Format: Paperback Verified Purchase
This is a fabulous book! I read it partly for research but also for personal reasons and found myself changing small habits throughout the book. Highly recommend it.
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Format: Kindle Edition Verified Purchase
Great self help and self analysis book. If you are eager to analyse your behaviours, understand why you make certain decisions and act in the way you act this book is highly recommended. The book educates to be your best by giving real life stories and interesting facts about psychology.
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Format: Audio Download Verified Purchase
Interesting especially in the light of the recent outrageous unwarranted operations done by a rogue UK Surgeon, shows how bad working habits in large working places need to be reviewed though this book showed cases in America and some personal ones but not so much help if you are looking for help to change your own habits
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Excellent read. So interesting and addictive to read, can change your life! I bought this book as I am a person with many dreams and good intentions however that's what they always remain. I don't have the willpower, or shall I say my habits prevent me from taking steps to change so I needed to understand habits better to be able to change them
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Our lives are made of habits that's reason why multinacional consumer goods companies like procter and gamble try to create habits in the customers. In a more broad sense, if we can transform our habits our life would be much better, but its not that easy
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