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Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies)

4.3 out of 5 stars 3 customer reviews

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Product details

  • Hardcover
  • Publisher: Tandem Library (Dec. 2002)
  • Language: English
  • ISBN-10: 0613915828
  • ISBN-13: 978-0613915823
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
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Customer Reviews

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Top Customer Reviews

Format: Paperback
This was a great book. Fogg starts by defining Captology (Computers As Persuasive Technologies) and goes on to explain in depth how computers can be used to manipulate and influence our attitudes and behaviour. Whilst at first this may seem an unlikely claim, the more you think about it, the more you realise that he is correct.
The book is crammed with great examples clearly illustrating the potential for computers to be used as persuaders. Fogg also addresses the ethical implications of computers acting as persuaders and highlights some of the potential dangers that may lie ahead.
The layout and structure of the book, coupled with the number of diagrams and photos used, makes this an accessible and easy book to read that will make you a more informed and aware user. Highly recommended!
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Format: Paperback Verified Purchase
It is a must read for people in studying ubiquitous technology.
It explains really well what persuasive technology is about and shows different ways on one can do it.
The book is very easy to ready and it has a lot of good examples of what was done in the area already.
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Format: Kindle Edition Verified Purchase
Principles of behavioural control lead you to a conclusion that human machine interfaces can be manipulative. Well written. Good read.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 3.9 out of 5 stars 43 reviews
5 of 5 people found the following review helpful
3.0 out of 5 stars Dated Overview on Captology 4 Oct. 2013
By Edward J. Barton - Published on Amazon.com
Format: Paperback Verified Purchase
First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in certain ways, to elicit behaviors, and that technology can be used as a tool, as a social actor or as a medium for information is pretty solid and "timeless" material. Where the book falls short today is that it was written nearly 12 years ago. Many of the technology elements have been addressed or surpassed. The directional understanding of the author, especially in the area of mobile technology, looks prescient. However, these insights were far more relevant in 2002 than 2013. If you are in the process of software design or gamification, this book will provide some decent background, but there are many newer and better texts out there. What was probably a 5 star book in 2002 is 3 stars today.
1 of 1 people found the following review helpful
5.0 out of 5 stars Provides an excellent framework 10 April 2007
By Daniel Goldman - Published on Amazon.com
Format: Paperback Verified Purchase
I've been interested in the persuasive aspects of technology and design since I was in 4th grade, and online since 1983. While the title is "persuasive technology", the discussion is broader than many of us often think about technology. Professor Fogg lays out a clear framework for considering how the products we use influence us, and how to design products which are more persuasive. I'm currently working with a number of organizations improving the process of civic engagement, and find myself frequently referring to concepts from the book. The book has become an indispensable tool. Thank you Professor Fogg.
7 of 8 people found the following review helpful
5.0 out of 5 stars A fascinating window a future already on our doorstep 14 Sept. 2003
By Amazon Customer - Published on Amazon.com
Format: Paperback Verified Purchase
An excellent introduction to CAPTology, the study of Computers As Persuasive Technologies. Fogg takes us through the core principles (42 in all) of using computers as persuasive agents, and the research he and others have done which underpins those principles. In the process he provides a fascinating look at cutting-edge and potential future applications of computer and mobile technologies (such as location-linked reminder systems) that could enhance our lives. However, he does not dismiss the darker uses of the technology and the very real ethical issues it raises. Towards the end of the book, he argues that studying computer-human persuasion can provide new insights into human-human persuasion, and the crossover in many of the principles discussed is readily apparent. I took away from this book a new awareness of how systems used in my organisation could be enhanced to make things better for our customers, as well as a deeper understanding of persuasion in general. I would also recommend "The Media Equation", which discusses some of the same issues as well as similar issues related to television.
1 of 1 people found the following review helpful
5.0 out of 5 stars Sometimes seems a bit out of touch, but if ... 20 Nov. 2014
By Ishay - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Sometimes seems a bit out of touch, but if you look closely , the basics insights are the importent ones for anything beyond pure recipes
5.0 out of 5 stars awesome book 8 Feb. 2010
By Just B - Published on Amazon.com
Format: Paperback Verified Purchase
Anyone who enjoys technology should enjoy this book. I would even recommend that it be a college coarse in any technology program. I bought the book for factual reading, but enjoyed it over all and finished it in about 3 days. BJ Fogg has some great ideas and theories and is a true leader in this subject matter. As technology becomes more intergrated in our lives the knowledge of this subject matter will become more important. Highly recommend!
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