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Persuasion: The Art of Influencing People Paperback – 29 Apr 2010

3.8 out of 5 stars 57 customer reviews

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Product details

  • Paperback: 312 pages
  • Publisher: Prentice Hall; 3 edition (29 April 2010)
  • Language: English
  • ISBN-10: 0273734164
  • ISBN-13: 978-0273734161
  • Product Dimensions: 14 x 2 x 21.6 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Bestsellers Rank: 292,837 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

Persuaded? We were... buy it. -- Mangement Today, December 2005

a witty and fast-paced journey ... there are some gems in this book -- Edge, December 2005 --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion and you can learn it too.

Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.

 

'Persuaded? We were. Buy it.’

Management Today magazine (voted ‘Best of its Kind’)

 

'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times

 

'An indispensable handbook for all of us who need to get other people to do what we want.’

Sir Antony Jay, co-creator and writer of BBC’s Yes Minister

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Customer Reviews

Top Customer Reviews

Format: Paperback
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.
The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.
The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.
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Format: Paperback
Reading the latest review of this book, I literally had to leave my desk, walk over to the book shelf and check the title of the book I thought I'd read, because there was such a mismatch. But no mistake. It's just that I'm not able to associate the glowing praise of the reviews with what I have in front of me.

I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".

But... it's full of hot air.

A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:

Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."

John: "Err... At least there's nothing wrong with your eyesight."

Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.

Hugely disappointed.
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Format: Paperback
I found Persuasion an easy and an extremely useful read. I especially liked the how-to style of the book and its specific Dos and Don'ts rather than merely presenting the concepts or ideas behind the approach. I thought most chapters were well written and genuinely useful, but while some contained real nuggets, I felt that a couple of chapters that provided little more than padding.

I do however strongly recommend this book.
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Format: Paperback
I'm afraid I find myself agreeing with several other reviewers - this book is rather disappointing. I also found myself questioning the claim that it is the world's bestselling book on Persuasion. Surely Dale Carnegie's 'How to win friends' or Robert Cialdini's 'Psychology of Persuasion' (which sell in their millions) are more likely contenders for such an accolade. But on taking another look I saw the trick. In fact this book only claims to be the bestselling book on persuasion by this specific author - which I guess is true. But such a trick does little to improve the author's credibility which is a shame because there are one or two nice little insights. But sadly not enough to merit a 'buy' recommendation.
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Format: Paperback Verified Purchase
My whole family has been through a hard time over the last three years with nothing but bad luck and death. My mind had been left with anxiety problems constantly expecting the worst in every situation.
After just a few chapters of this book I realized I had the power to reclaim my life and it's been really helpful. I bought a second copy and had it sent to my Mum as she too has been left very 'beaten up' by the family events. I think it'll really help anyone who has problems with anxiety, depression and stress.
It helped me put things back into perspective which is hard to do alone when you're feeling so down. Thanks to this book I'm not worried about panic attacks anymore or feeling down. I know how to take back control. Great book!
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Format: Paperback
This book was a huge disappointment. Firstly, the subtitle is very misleading, as it is a book devoted almost entirely to influencing people within specific business interactions, which I found, and I imagine many others would find, completely unapplicable to their own lives. Even if the skills given in the examples are transferable, I see no reason why there shouldn't have been a broader range of circumstances cited as opportunities for persuasion. The title: 'The art of influencing people' gives an air of all-encompasing grandeur, however, the 'wisdom' on offer in this book is extremely limited, not just in applicability but also in quality. The number of scenerios which demonstrate blindingly obvious 'interpersonal' errors followed by stellar alternative approaches would, if combined, be very amusing in the context of guiding sitcom-writers-to-be. However, given its intended audience it is almost offensive. The opening page of chapter one in fact contains one of the most worthwhile, and frustratingly ironic, nuggets of wisedom, not from Borg but, from an 'unknown author': 'An ounce of intuition is worth a pound of tuition'. This is very fitting given that the tuition given here is intuitively used by most people, rendering the book pointless: all fat and no meat.
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