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The PR Masterclass: How to develop a public relations strategy that works! Hardcover – 3 Jan 2014
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Comprehensive, clear and incredibly practical.
If you want to read more about how to develop an effective PR strategy, I can highly recommend The PR Masterclass by Alex Singleton.
The PR Masterclass is an easy–to–read book with its conversational nature and clear structure. The book is a great guide that can easily be referred back to again and again.
Behind the Spin
A book you ll want to refer to time and time again as a refresher into why PR exists and what it s meant to achieve. Definitely one for every PR bookshelf.
The Spin Alley
From the Inside Flap
“This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigor of a professional discipline. It’s a call to action that I whole-hearted support. You should read The PR Masterclass if you’re new to public relations or work in the profession and want to continue doing so.”
—Stephen Waddington, European Director, Ketchum and the 2014 President of the Chartered Institute of Public Relations (CIPR)
“Every page is packed with insight and practical advice.”
—Steve Harrison, co-founder, Harrison Troughton Wunderman
“The PR Masterclass holds the secrets to transforming your relationship with the media. Journalists will thank you for reading it.”
—David Hamilton, Head of Public Relations and Engagement, Action for Children.
“Provides all you need to know about securing press coverage.” —Fraser Seitel, O’Dwyer’s PR magazine
“The PR Masterclass is the best book on public relations ever written."
—Madsen Pirie, President of the Adam Smith Institute, and formerly a Daily Mail Leader writer and US syndicated columnist
“Alex Singleton’s book on public relations strategy is an excellent practical guide to the real world of PR.”
—Ray Hiebert, Editor, Public Relations Review.
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Top customer reviews
But that’s how good it is, I’m only half way through and I’m already singing its praises.
Despite being having a highly successful career, Alex Singleton comes across as a down to earth guy, with genuine advice. His book is both interesting and an easy read. This is what you want out of a career advice book, there’s nothing worse than having to stop every couple of lines to google the definition of some jargon or other.
The book is divided into chapters and useful sub-sections, so (although I don’t recommend it) you could in theory just skip to the bits you need to learn most about. The book does not waste a word, with every page full of tips and suggestions. Alex Singleton also intersperses the book with his own personal experiences and antidotes, which gives the book a human feel and in some cases even acts as motivation.
One of the nice things about the book is that it gives you a real PR pro’s views on a lot of the theories and myths you’re sure to come across online. Alex Singleton’s uses the book to share personal experiences and research to suggest and warn against certain tools that a quick Google search will tell you are a must. He also answers the age old question everyone starting out, or wanting to start out in PR has probably asked at some point - how long should a press release be?
There is one other thing I would recommend buying if you invest in this book; a writing pad and highlighter, or just a highlighter if you don’t have my innate horror of writing in books. Because you are sure to find snippets that you’ll want to be able to quickly refer back to, such as useful websites. There are points in it where the advice is common sense, however it is nice to be reminded of it, because when your chasing the next lesson or tip it can be easy to lay aside the things you already know, and should be doing but aren’t.
Now this is admittedly a bit superficial, and I know you shouldn’t judge a book by its cover. But it does have a great cover. The bright colours and clean design are inviting, you can pick up this book with a cup of tea and not feel like cup of tea and not feel like you’re about to start school revision all over again.
So basically, if you want a career in PR, or want to improve skills you already kind of have, get this on your Amazon wish-list.
The books scope.
This book mainly teaches the reader how to integrate PR into the marketing function of a company, big or small.
The author is a previous national newspaper journalist who knows his stuff. He recounts many good and bad practices within the book.
This is easy to read and pulls no punches; it really does get down to using PR and marketing as an integrated business tool. He develops a range of very useful tools and ideas that are both easy to understand and apply. The parts on getting the press interested and how to deal with them is brilliant and very valid in todays World. I have learned a lot from this book, it has given me more ideas and motivation than all of the courses I have been on about business PR in the last few years.
I have found this book so useful. I now have a much better idea about how to write PR and get it out into the public domain - several expensive courses have failed to do this so this book has achieved where the so called experts have failed me.
If you need to know anything about how the PR machine works as a student of business or a business person at any level in all types of companies then this book is for you. It's full of ideas, do's and don'ts and lots of advice on good practice working with the media.
A really well written and informative book that will appeal to a wide business audience. Highly recommended.
Many people enter the PR profession by taking a junior assistant or PR executive role (don't be deceived by the title — it just makes you 'someone who does the work'). If entering a busy communications or PR office in an agency or large organisation, someone will set you straight fairly soon on how to write press releases. Sadly, many people don't get that kind of advice, and I've interviewed many for jobs who seemed quite plausible, until we gave them the exercise of writing a release, and it seemed that no-one had ever shown them how to do it.
This book is a masterclass in the sense that it sets out clearly and energetically how to do the nuts and bolts of media relations. I can heartily recommend it for anyone starting out — you will save yourself months of frustration, and the dreaded comment "this release isn't quite right — could you rework it a bit", scrawled in red pen across the top, which leaves the problem firmly back with you and gives you no help in solving it.
There's a lot more to PR than this, but this is a very good start.
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Most recent customer reviews
However, if you are looking for a master class then then book will disappoint.
As a PR practitioner, I'm one of the few still believing in the power of relationships and media relations when it comes to PR.Read more
Plenty of take aways and learnings had here including easy to follow tips to create the perfect press release...Read more