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Oversubscribed: How to Get People Lining Up to Do Business with You Paperback – 3 Apr 2015

4.7 out of 5 stars 145 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Capstone; 1 edition (3 April 2015)
  • Language: English
  • ISBN-10: 0857086197
  • ISBN-13: 978-0857086198
  • Product Dimensions: 14.2 x 1.8 x 21.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (145 customer reviews)
  • Amazon Bestsellers Rank: 8,631 in Books (See Top 100 in Books)
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Product description

Review

[A] lively and highly inspiring book about entrepreneurship (The Irish Times, April 2015)

From the Inside Flap

The world of work and business is changing. Now is the age of the entrepreneur and you must not let yourself get left behind. Developing an entrepreneurial mindset, creating something unique to you and developing further along your entrepreneurial journey requires you to do things differently. Your school and your job have not prepared you for what's coming. Read this book and start building a business that works. entrevo.com --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I came across Oversubsribed ( and Daniel Priestley) after I'd finished another book on Kindle and this one was recommended to me as a 'you might also like'. Up until that point I'd never heard of Daniel, his teachings, or the book. WHAT A FIND! I read a lot. And I have my own small start up - which is struggling at the moment (I run a film festival). How valuable I find a book is generally directly proportional to how much of the book I've highlighted, how many notes I've made and how actionable the material in the book is Based on that metric Oversubscribed is one of the most influential business books I've read to date.

The book takes you through how to create an Oversubscribed business in a step by step fashion, using examples and 7 activities. I wrote out and completed the 7 activities across 6 pages of a notebook. After completing the activities I'm a little blow away by the value these simple activities and questions have added to my way of thinking about my business. And they're totally actionable.

While I don't agree with everything that Oversubsribed talks about, and I would have liked more concrete examples of everyday oversubscribed business in case study format (there are examples of oversubscribed businesses - just not that many that i could relate to as a sole trader). That being said the value of this book has been IMMENSE to my way of thinking about my business and my customers. I'm really excited about taking away the lessons from Oversubscribed and applying them to my own business and helping me transform my business into a Campaign Driven Enterprise Which in my opinion is the litmus test of an influential business book.

Wish me luck!
Graham
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By Biff TOP 500 REVIEWERVINE VOICE on 4 Aug. 2015
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The initial introduction very nearly resulted in me putting the book down. Lots "I am successful and have done all these great things" type of hype.

However I stuck with it and realised the author was simply setting the ground and his credentials for the rest of the book. In my opinion this was not necessary and a little more humility in the introduction would have been welcome.

I found it an easy read - it flowed well and ideas were well set out in helpful sections.

The ideas will make you think. Some are common sense but we sometimes need to be reminded of the best way of doing things. There are plenty of ideas you can actually put into practice.

If you have an expensive product/service to sell this is the book for you. Its not stack them high & sell them cheap economics - here we are dealing with selling scarcity and uniqueness at a premium price.

I found it useful and intend to put the ideas into practice.
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Format: Paperback Verified Purchase
I just finished the book and came here to write a review...

I found it inspiring and motivating. I do admit that it does not cover details but I also think that it would not be inspirational if it was because most details would not relate to my context. Having a general idea and a few simple examples was more than enough to engage imagination and think how I could implement this strategy.

I particularly liked chapters about being different, sharing your philosophy and putting the emphasis on remarkable delivery. Campaign driven enterprise was great to read but I was not able to draft the entire campaign in my head and will certainly need to speak to someone with a bit more experience - I think it will be easier for those who's businesses are already running and have got a fair understanding of their market behaviours.The part about the team building was more of a reminder of what roles need to be in place but yet again I see this as a general rule.

All in all I think it is an interesting piece of reading that is more of a guide that shows direction rather than giving you ready made solutions - and for that I really value this book a lot. It certainly highlighted elements that I have not yet considered - like timing of campaigns and "oversubscription" safety margins.

I think that if you like me at the moment are considering how to get your new product out there - it is a great food for thought.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is one of the most motivational books I have ever read. I read a lot of books on marketing so this is high praise indeed. It takes an in depth look about how to ensure your product is a must have on everyones list. It is full of information and ideas, and yet easy to read. It is the sort of book you read once though for inspiration and then put the ideas into effect in your business. It is in three parts as follows:

1. Principles for becoming oversubscribed
2. The campaign driven enterprise method
3. You, your team and the crazy times.

Following each step and applying them to your business can help you to see where you can make changes in your own business. I was looking at it from the perspective of an author and it has certainly helped clarify my ideas and strategy.

If you run a business of any size then I would highly recommend this book.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is book is about an interesting concept. It's not about how to get more sales, but how to position yourself almost as an unobtainable must have. Oversubscribed contains seven principles for creating demand that outstrips supply. The book explains that you don't need everyone to be your customer - you just need to create your tribe. Today, with apps applicable to everything, new things can rival products steeped in tradition. Exclusive products become exclusive by the story they tell. And where you have something established that's good, innovate at the edges and focus on the core to extend life. Brands are personal - people buy people.

Oversubscribed is easy and quick to read and nicely put together. I'm still trying to find ways to integrate it to my web app, but I like its philosophies and perspectives. In short, if people talk about you in a positive way, your marketing budget reduces to zero. A good book for anyone who wants to stand out from the crowd
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