- Paperback: 304 pages
- Publisher: John Murray (12 Mar. 2015)
- Language: English
- ISBN-10: 1444792490
- ISBN-13: 978-1444792492
- Product Dimensions: 12.9 x 2.1 x 19.7 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (68 customer reviews)
- Amazon Bestsellers Rank: 4,753 in Books (See Top 100 in Books)
How Google Works Paperback – 12 Mar 2015
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A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading (Independent)
Schmidt and Rosenberg put much of their emphasis on people - how to hire, train, motivate, organise, reward the talent needed to run a company like Google (Financial Times)
Plenty of tips on managing 'smart creatives' (City AM)
An informative and creatively multilayered Google guidebook (Kirkus)
This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer . . . food for thought (City AM)
How to hire, manage, motivate, strategize and grow a business in today's disruptive world from Eric Schmidt, Google's executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.See all Product description
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Top Customer Reviews
If you're curious about what it is (or was) like inside Google, worth a read.
I will try and sum up what I think are the most important parts.
The Google approach is focus on the user, create great products first then figure out a way to make money from it later. To do this requires they hire as many talented engineers as possible and give them the freedom to do their job. Failure is fine, in fact it is sometimes inevitable but try and learn from it. Google is trying to bring a university type environment of research and development to the business world.
Google believes in the internet age a product's quality is much more important than before, people are more well informed and lots of advertising, control of distribution channels etc don't have the same effect as they used to.
"As Jeff Bezos, founder and CEO of Amazon, says: "In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts." The second reason product excellence is so critical is that the cost of experimentation and failure has dropped significantly. You see this most dramatically in high-tech industries, where a small team of engineers, developers, and designers can create fabulous products and distribute them online globally for free.
It's ridiculously easy to imagine and create a new product, try it out with a limited set of consumers, measure precisely what works and what doesn't, iterate the product, and try again. Or throw it out and start over, that much smarter for the experience.
But experimentation costs are lower for manufactured goods as well.Read more ›
It could have been better.
Most Recent Customer Reviews
Very inspiring and makes you question a lot about what is taught in conventional management theory. Now need to fact check with Google friends!Published 4 months ago by Kasia
This is the inspiring prequel to 'How Google Avoids Taxes' a wonderful read when on a beach in Panama. Read morePublished 5 months ago by Darren Burgess
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