• RRP: £26.50
  • You Save: £4.80 (18%)
FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
The Fundamentals of Creat... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
+ £2.80 UK delivery
Used: Like New | Details
Sold by Wordery
Condition: Used: Like New
Comment: Receive this fine as new book in 4-5 working days. Shipped from our UK supplier, via Royal Mail. We do not ship to Denmark.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Fundamentals of Creative Advertising Paperback – 19 Sep 2011

5 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
5 out of 5 stars 1 review from Amazon.com

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£21.70
£17.94 £18.60
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Man Booker International Prize 2017
A Horse Walks Into a Bar has won the Man Booker International Prize 2017. Learn more
£21.70 FREE Delivery in the UK. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Frequently bought together

  • The Fundamentals of Creative Advertising
  • +
  • Marketing Communications: discovery, creation and conversations (Expo)
Total price: £64.19
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

Product description

Review

'This book combines beauty and edginess with its blend of four-colour ads, groundbreaking campaigns, and how-to narrative. Part of the AVA Fundamentals series of art and design books, it puts the reader right in the middle of the creative advertising process. Step by step, the chapters outline the formation of an ad campaign: evaluating media options, carrying out campaign planning and strategy, and developing the creative concept. From utilizing traditional advertising media, such as newspapers, magazines, radio, and television, to low-cost, high-impact guerrilla advertising techniques, the authors (all, Southampton Solent University, UK) cover all the bases. The design aspects of typography, copy elements, logos, and layout are not only explained but also illustrated, bringing the whole process together. Some of the advertisers represented include VW, Honda, Virgin Atlantic, Sony, Dr. Pepper, Cadbury, London Transport, and Heinz. Designed for both advertising professionals and students, the book can be used as a reference guide or text. Its artful presentation of print and illustrations makes for a pleasurable reading experience. Summing up: highly recommended to upper-division and graduate marketing and design students, faculty, and practitioners.' --P. G. Kishel, Cypress College, USA Choice review March 2012

From the Back Cover

AVA Academia's AVA Academia's Fundamentals titles are designed to introduce visual arts students to the key elements of [discipline] and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of theworld's most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-do-date and highlyillustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

See all Product description

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 1 review
0 of 1 people found the following review helpful
5.0 out of 5 stars e-book version 10 Dec. 2011
By D. Samuels - Published on Amazon.com
Format: Paperback
Excellent book with good layout, design and outline. e-book version is required. I bought the first edition some years back and decided that I needed a refresher, but in the digital age I really want to buy an e-book version.
Was this review helpful? Let us know