- Amazon Students Members Get an Extra 10% Off Selected Books Here's how (terms and conditions apply)
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content Hardcover – 4 Nov 2014
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
If you are a seller for this product, would you like to suggest updates through seller support?
From the Inside Flap
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
Everybody Writes is your go–to guide to attracting and retaining customers through stellar online communication, because in our content–driven world, every one of us is a writer.
Yeah, but who cares about writing anymore? In a time–challenged world dominated by short and snappy, by click–bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt does the idea of focusing on writing seem pedantic and ordinary?
Actually, writing matters more now, not less. Our online words are our emissaries; they tell our customers who we are.
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat–out boring. That s true whether you re writing a listicle or the words on a SlideShare deck or the words you re reading right here, right now
So you ve got to choose words well and write with economy and style and honest empathy for your customers. And that means you have to put a higher value on an often overlooked skill in content marketing: how to write, and how to tell a true story really, really well.
Being able to communicate well in writing isn t just nice; it s necessary. And it s also the often overlooked cornerstone of nearly all our content marketing.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how–to advice designed to get results.
These lessons and rules she lays out apply to all of your online content your Web pages, home pages, landing pages, blogs, emails, marketing offers, and to your posts and updates on Facebook, Twitter, LinkedIn, and other social media.
Everybody Writes is designed to be your go–to guide for creating or publishing any kind of online content whether you re working for a big brand or a small business or yourself.
From the Back Cover
PRAISE FOR EVERYBODY WRITES
Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I ve written 10 books, I still learned a great deal in these pages and now I m eager to flex my newfound content creation muscles.
David Meerman Scott, best–selling author of The New Rules of Marketing and PR
The alternate click–bait title of Ann s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! and it would have been an understatement. We re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book.
Brian Clark, Founder and CEO, Copyblogger Media
All your shiny new channels, properties, and platforms are a waste of space without smart, useful content. Ann Handley s new book helps make every bit of content count for your customers and your bottom line.
Kristina Halvorson, President, Brain Traffic
I just glanced at the table of contents and I m already a better writer. Ann Handley might just single–handedly save the world from content mediocrity. Really, really ridiculously good–looking content just got an owner s manual.
Jason Miller, Senior Content Marketing Manager, LinkedIn
Let s face it, writing is not optional for today s marketer. Ann s witty take on what works and what doesn t will help you master business writing and more importantly have fun while you re doing it!
Ardath Albee, B2B Marketing Strategist and Author, eMarketing Strategies for the Complex Sale and Digital Relevance (coming in 2015)
Useful to the extreme, Everybody Writes is the first must–read book on the subject since Stephen King s On Writing. Bursting with ways to improve your short and long–form content, it s too good to be skimmed. This book should be included with every keyboard sold, like a combo pack of communication clarity. You ll be a better writer by page 15. By the end of this book, you re thinking about giving Steinbeck a run for his money. I passionately recommend Everybody Writes.
Jay Baer, President, Convince & Convert, and Author, Youtility
Finally, a sensible writing guide for a digital age! Everybody Writes is a unique blend of how–to–write rules and what–to–write revelations. Whether you are overhauling your everyday communication or sitting down to write a book, Ann Handley s irreverent style and inspirational wisdom will transform the way you write. Move over Strunk & White, Everybody Writes is the creative resource for a new generation.
Andrew M. Davis, Author, Brandscaping
What other items do customers buy after viewing this item?
Top Customer Reviews
Helpful on the process and practice of writing
Stretching across most forms of creative writing
Focused on business and non-fiction rather than fiction and poetry
For a book on writing, it doesn't grip, and comes across as superficial as much internet writing. The book consists of a large number of chapters, each containing a rule. While the rules make sense, there is far too much telling and not enough showing. A lot more examples would really help to guide writers in what to do or not to do.
As a first try, this probably wasn't the best Non-Fiction book to pick, and it's been a learning experience listening to it.
Let me clarify - this is an excellent book. It has loads of great tips, loads of really useful, easy to action advice that could help elevate anyone's writing, whether you're a newbie, or a seasoned veteran. Handley painstakingly lists resources, tips, dos and don'ts, for a wide range of purposes and platforms. Want to know the optimum number of characters to make your tweet perfectly retweetable? Handley's got you covered.
The problem is, hearing all this as I'm driving to work in the car isn't very helpful. Hearing it at all isn't very helpful, because I want to go back through it, review and recap what I've heard, reference the lists and checklists. Which isn't easy when you're scanning through an 8 hour long audio-file, trying to find the exact point where she starts talking about your particular area of interest, with no indexing of any sort to assist.
About fifty times during my listening to this audiobook, I wished I had the print version. Or even the ebook version. Which is a testament to how good the content is, and how well Handley presents her information in a way that's digestible and aspirational. Which has just left me a tad frustrated by the whole experience, to be honest.
Well narrated, well written, but just not the sort of non-fiction book to be 'read' in audio. I'll go for a biography next time my non-fiction itch needs scratching, I think.
Rating: 4/5 (just get the print version)
Most Recent Customer Reviews
Very informative and full of good tips and advice to concor your fears of writing content.Published 10 months ago by Amazon Customer
Love this book. As a social media consultant who loves headlines that get attention, this book really does give you a do's and don't of writing for marketingPublished 13 months ago by Jenni T
A brilliant resource for anyone working in marketing and wanting to improve their writing and learn the latest best practice.Published 13 months ago by Amazon Customer