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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content Hardcover – 4 Nov 2014

4.3 out of 5 stars 13 customer reviews

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Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons; 1 edition (4 Nov. 2014)
  • Language: English
  • ISBN-10: 1118905555
  • ISBN-13: 978-1118905555
  • Product Dimensions: 15.5 x 3 x 22.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 99,046 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Everybody Writes is your go–to guide to attracting and retaining customers through stellar online communication, because in our content–driven world, every one of us is a writer.

Yeah, but who cares about writing anymore? In a time–challenged world dominated by short and snappy, by click–bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our emissaries; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat–out boring. That s true whether you re writing a listicle or the words on a SlideShare deck or the words you re reading right here, right now

So you ve got to choose words well and write with economy and style and honest empathy for your customers. And that means you have to put a higher value on an often overlooked skill in content marketing: how to write, and how to tell a true story really, really well.

Being able to communicate well in writing isn t just nice; it s necessary. And it s also the often overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how–to advice designed to get results.

These lessons and rules she lays out apply to all of your online content your Web pages, home pages, landing pages, blogs, emails, marketing offers, and to your posts and updates on Facebook, Twitter, LinkedIn, and other social media.

Everybody Writes is designed to be your go–to guide for creating or publishing any kind of online content whether you re working for a big brand or a small business or yourself.

From the Back Cover

PRAISE FOR EVERYBODY WRITES

Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I ve written 10 books, I still learned a great deal in these pages and now I m eager to flex my newfound content creation muscles.
David Meerman Scott, best–selling author of The New Rules of Marketing and PR

The alternate click–bait title of Ann s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! and it would have been an understatement. We re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book.
Brian Clark, Founder and CEO, Copyblogger Media

All your shiny new channels, properties, and platforms are a waste of space without smart, useful content. Ann Handley s new book helps make every bit of content count for your customers and your bottom line.
Kristina Halvorson, President, Brain Traffic

I just glanced at the table of contents and I m already a better writer. Ann Handley might just single–handedly save the world from content mediocrity. Really, really ridiculously good–looking content just got an owner s manual.
Jason Miller, Senior Content Marketing Manager, LinkedIn

Let s face it, writing is not optional for today s marketer. Ann s witty take on what works and what doesn t will help you master business writing and more importantly have fun while you re doing it!
Ardath Albee, B2B Marketing Strategist and Author, eMarketing Strategies for the Complex Sale and Digital Relevance (coming in 2015)

Useful to the extreme, Everybody Writes is the first must–read book on the subject since Stephen King s On Writing. Bursting with ways to improve your short and long–form content, it s too good to be skimmed. This book should be included with every keyboard sold, like a combo pack of communication clarity. You ll be a better writer by page 15. By the end of this book, you re thinking about giving Steinbeck a run for his money. I passionately recommend Everybody Writes.
Jay Baer, President, Convince & Convert, and Author, Youtility

Finally, a sensible writing guide for a digital age! Everybody Writes is a unique blend of how–to–write rules and what–to–write revelations. Whether you are overhauling your everyday communication or sitting down to write a book, Ann Handley s irreverent style and inspirational wisdom will transform the way you write. Move over Strunk & White, Everybody Writes is the creative resource for a new generation.
Andrew M. Davis, Author, Brandscaping

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
This review will break most of the rules
Helpful on the process and practice of writing
Stretching across most forms of creative writing
Focused on business and non-fiction rather than fiction and poetry
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Format: Hardcover Verified Purchase
Exceptional, a true help for someone that did not believe that they had the ability to write. I am putting all the inspiration from this book into the new career path and it has even given me the boost need to writing this review, which I simply would not have done before. It is worth ever penny and will be my trusted companion for many years to come.
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Format: Kindle Edition Verified Purchase
If you're looking for a book with good rules and lots of examples, this isn't it. This is more like a collection of articles from various web sources collated and packed into one e-book. The subtitle is more important than the title - this is far more about writing for new media than about writing per se. You're better off going to the original sources quoted here for well written, explicitly argued advice on writing: Strunk and White's "The Elements of Style" and the Economist style guide are both excellent and cheap (the Economist guide is available free online).

For a book on writing, it doesn't grip, and comes across as superficial as much internet writing. The book consists of a large number of chapters, each containing a rule. While the rules make sense, there is far too much telling and not enough showing. A lot more examples would really help to guide writers in what to do or not to do.
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Format: Hardcover Verified Purchase
Excellent read with very current topics discussed that are hyper-specific to marketers today addressing problems around brand awareness, journalism, and expression. Highly recommended!
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Format: Hardcover Verified Purchase
Pretty good, some useful suggestions ranging from quite abstract to very practical stuff. Suggestions on practicing and overcoming mental blocks, as well as very specific examples of good and bad phrasing & grammar. A good book, but be prepared to put the work in and practice to see results.
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Format: Hardcover Verified Purchase
If you are looking to buy more time to expand your writing than this book is yours; if you are looking to get in to blogging sphere than this book is yours and you want learn the secrets sauce how to build a powerful content this book is yours.... I will highly recommended
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Format: Audio Download
This is my first foray into the world of non-fiction audiobooks. Call it an experiment. I'll try anything once.

As a first try, this probably wasn't the best Non-Fiction book to pick, and it's been a learning experience listening to it.

Let me clarify - this is an excellent book. It has loads of great tips, loads of really useful, easy to action advice that could help elevate anyone's writing, whether you're a newbie, or a seasoned veteran. Handley painstakingly lists resources, tips, dos and don'ts, for a wide range of purposes and platforms. Want to know the optimum number of characters to make your tweet perfectly retweetable? Handley's got you covered.

The problem is, hearing all this as I'm driving to work in the car isn't very helpful. Hearing it at all isn't very helpful, because I want to go back through it, review and recap what I've heard, reference the lists and checklists. Which isn't easy when you're scanning through an 8 hour long audio-file, trying to find the exact point where she starts talking about your particular area of interest, with no indexing of any sort to assist.

About fifty times during my listening to this audiobook, I wished I had the print version. Or even the ebook version. Which is a testament to how good the content is, and how well Handley presents her information in a way that's digestible and aspirational. Which has just left me a tad frustrated by the whole experience, to be honest.

Well narrated, well written, but just not the sort of non-fiction book to be 'read' in audio. I'll go for a biography next time my non-fiction itch needs scratching, I think.

Rating: 4/5 (just get the print version)
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