- Paperback: 96 pages
- Publisher: Piatkus (26 July 2007)
- Language: English
- ISBN-10: 0749928301
- ISBN-13: 978-0749928308
- Product Dimensions: 14.1 x 0.8 x 19.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (57 customer reviews)
- Amazon Bestsellers Rank: 11,264 in Books (See Top 100 in Books)
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) Paperback – 26 Jul 2007
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"A short read that should be on every entrepreneur's book list."--Entrepreneur.com
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."--Chris Anderson, author of The Long Tail --This text refers to an out of print or unavailable edition of this title.
Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.See all Product description
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Top Customer Reviews
All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don't have the guts to quick.
Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.
In 1963, Peter Drucker made an assertion with which Seth Godin presumably agrees: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
Both Drucker and Grodin are diehard pragmatists. My guess (only a guess) is that each learned lessons of greatest value to them from their failures rather than from their successes, that both of them (at least occasionally) felt like giving up and sometimes did, making a bad decision by quitting "the right stuff" or sticking with "the wrong stuff."
I presume to offer an example of what Godin seems to have in mind. All of us begin each day with the best of intentions. Let's say our objective is to produce more and better results in less time. OK, that's a worthy objective. Then let's say, that doesn't happen. Perhaps how we pursue the objective isn't working but we don't quit our method. (Albert Einstein once suggested that insanity is "doing the same thing over and over again and expecting different results.Read more ›
Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.
That sequence is the normal experience and psychology of creating worthwhile results.
But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).
Many people make mistakes when "the going gets tough."
1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.
2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).
In past books by Mr.Read more ›
This might be good as a motivational talk given by those management insultants that do such things, you know ,when you're fired up in the room, go outside and think "that was great" then "but what did he actually say", finally realising you've been had.
One star for sure.
I wouldnt recommend this and certainly wouldnt pass it around my work place as the author suggests. For some who are indecisive this may be useful, but if you were proactive enough to think about buying the book in the first place, it probably wont teach you anything.
Most Recent Customer Reviews
Seth talks about being no 1 and failure , but what is missing is why do I want to be the best, biggest or most successful, is the goal to just beat everyone else if so Why ?Published 2 days ago by Andrew Linch
Really insightful book from Seth Godin. Quite simply we all spend too much time on things that don't work out, and this book tells you why. Read morePublished 3 months ago by Mr. S. Dunant
I enjoyed this book. It was short, concise and gave me plenty of ideas regarding my own goal planning. Read morePublished 3 months ago by Jem_777
Seth Godin has taken the old platitude 'never quit, it will all be OK at the end' to task, by raving furiously against mediocrity and barking up the wrong tree. Read morePublished 4 months ago by Ms A Niitsoo
Great book and common sense advice. I had reached a dip and was on brink of quitting. Read this I decided to turn stuff around.Published 4 months ago by Lucy Mitchell
Just because one repeats the same line over and over again doesn't mean the point is gotten across. That's exactly what this book is.Published 5 months ago by GK Adam
I have read this about a dozen times. Best business book I have read. And keep rereading.Published 10 months ago by rudyard
This is a great book - just what I needed to read at this point in my business.Published 11 months ago by SALLY PERCY