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DigiMarketing: The Essential Guide to New Media and Digital Marketing Hardcover – 14 Mar 2008

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 420 pages
  • Publisher: John Wiley & Sons; 1 edition (14 Mar. 2008)
  • Language: English
  • ISBN-10: 0470822317
  • ISBN-13: 978-0470822319
  • Product Dimensions: 16 x 3.8 x 23.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,003,834 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

Developments in media and digital technology have spawned a new era in marketing. Today, companies of all sizes need to consider new, digital ways to reach and interact with consumers.  As a result, user–generated content, social networking and other forms of digital marketing such as search, blogging, and behavioral targeting are must–know topics.

DigiMarketing: The Essential Guide to New Marketing & Digital Media provides readers with a comprehensive overview of the major digital channels being used. This includes explanations of the key trends in mobile marketing, blogging, games, digital media, digital point–of–sale, Web 2.0, and consumer created content.

Peppered with best practice examples of how leading marketers are currently using these channels for effective marketing, this comprehensive guide also offers the 12 Tenets of DigiMarketing which serve as useful guideposts for the do s and don ts of digital marketing. DigiMarketing also includes a thorough digital marketing planning framework designed to help readers as they consider their own digital marketing plans.

DigiMarketing answers a number of important questions:

  • What are the most important new media trends you should know?
  • How can companies respond to the changes in new media?
  • How can you utilize digital channels to create greater consumer involvement, experience, and participation the 21st century metrics for brand building?
  • How can you determine which digital channels to use, and how can you measure your digital marketing?
  • What mistakes should you avoid if you wish to be successful with your digital marketing?

Read DigiMarketing to accelerate your understanding about the key digital trends today. It is for anyone who wants to better understand the rapidly evolving world of new media and digital marketing.

From the Back Cover

We are all DigiMarketers now" – or we should be.  The authors have for the first time provided a lucid, hype–free, business–based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman′s book–shelf.  Miles Young, Chairman,    Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth.  John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School

Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy.  However, they need to evolve fast if they are to survive in a multi–channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice.  Paul Kemp–Robertson,   Co–founder & Editorial Director, Contagious www.contagiousmagazine.com

DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business. Dipak C. Jain, Dean,   Kellogg School of Management

The rise of conversational media new forms of distribution from blogs to mobile platforms challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition.  John Battelle,  CEO and Founder, Federated Media Publishing and Author, The Search

Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory.  Norman Pearlstine,   Former Editor–in–Chief, Time Inc. and  Managing Editor, The Wall Street Journal,  Senior Advisor, Telecommunications & Media, The Carlyle Group

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Top Customer Reviews

Format: Hardcover
The book is interesting. I bought because of my Uni Lectures. Some extra-reading might be necessary on certain subjects but it's already a good book to start with.

I received it quickly, good state (already used), even though there were some highlight in it.
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Format: Hardcover Verified Purchase
A good book, and writer, a good view to observe for our days and good service. Is not an easy book though. But the item does its purpose. Buy it.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 3.1 out of 5 stars 15 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars My guide to the digital transition 27 Aug. 2011
By Husam Jandal - Published on Amazon.com
Format: Hardcover Verified Purchase
Ok, I specialize in the digital field, but before 2007 it was very rare to hear the term "Digital Marketing" and people used to call it different things based on their application such as "Internet Marketing" or "Online Marketing" etc... I can say that this book has put things in perfect perspeticve and really guided me to make the shift and appreciate the full meaning of "Digital". I really enjoyed it and it deserve 5 stars. I also plan to read it again sometime soon.
2.0 out of 5 stars Very basic and text book style 30 April 2013
By Foxtrot - Published on Amazon.com
Format: Hardcover Verified Purchase
I'm an MBA looking for more advanced insight on digital marketing. Sadly this book is very broad and basic. The level of knowledge offered would be good for people either very new to the space or perhaps in an undergraduate course level. Most of the information presented is pretty common knowledge for anyone with even moderate working knowledge in the digital marketing field.
4 of 4 people found the following review helpful
5.0 out of 5 stars Highly Recommended 30 Mar. 2008
By Seattle Jim - Published on Amazon.com
Format: Hardcover Verified Purchase
DigiMarketing: The Essential Guide to New Media and Digital Marketing

Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends
2.0 out of 5 stars Just not what I expected it to be. I ... 26 Jun. 2015
By Richard D. Eyestone - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Just not what I expected it to be. I thought I would get a book that explained, to some level of depth, how the world of Digital Marketing worked and instead got an overview.
5.0 out of 5 stars Five Stars 5 July 2016
By Truong Bang - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Good book for digital marketing.
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