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The Death of Spin Hardcover – 29 Oct 2002

4.0 out of 5 stars 5 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: John Wiley & Sons; 1 edition (29 Oct. 2002)
  • Language: English
  • ISBN-10: 0470850485
  • ISBN-13: 978-0470850480
  • Product Dimensions: 13.9 x 2.4 x 22.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 846,448 in Books (See Top 100 in Books)
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Review

" the prize for ponderous pap this week goes to George Pitcher, author of The Death of Spin " (The Guardian (City Diary), 12 November 2002)

" Pitcher writes knowledgably and persuasively on the financial and political dimensions of PR practice reminiscent in its breadth of fellow former Observer journalist Anthony Sampson s Anatomy of Britain, it also shares some of the moral questioning characteristic of the management writer Charles Handy "(www.writeeffect.co.uk 22 November 2002)

" The author of this incisive volume is a former spin doctor his comments on vacuous Late review–style criticism are worth the cover price alone " (Scotland on Sunday, 15 December 2002)

" a fine book, from a man who has not only seen spin but thought about it too " (Management Today, January 2003)

" this small book, big on ideas, is the best survey of our business I ve read in years " (Profile (Institute of Public Relations), February 2003)

" Help, and an antidote, is at hand in the shape of George Pitcher s important new book lively, witty, and thoroughly entertaining " (Accounting & Business, March 2003)

" important book on public relations " (The Write Effect, 23 June 2003)

" a very interesting book on a fascinating subject " (M2 Best Books, 25 March 2003)



" the prize for ponderous pap this week goes to George Pitcher, author of The Death of Spin " (The Guardian (City Diary), 12 November 2002)

" Pitcher writes knowledgably and persuasively on the financial and political dimensions of PR practice reminiscent in its breadth of fellow former Observer journalist Anthony Sampson s Anatomy of Britain, it also shares some of the moral questioning characteristic of the management writer Charles Handy "(www.writeeffect.co.uk 22 November 2002)

" The author of this incisive volume is a former spin doctor his comments on vacuous Late review–style criticism are worth the cover price alone " (Scotland on Sunday, 15 December 2002)

" a fine book, from a man who has not only seen spin but thought about it too " (Management Today, January 2003)

" this small book, big on ideas, is the best survey of our business I ve read in years " (Profile (Institute of Public Relations), February 2003)

" Help, and an antidote, is at hand in the shape of George Pitcher s important new book lively, witty, and thoroughly entertaining " (Accounting & Business, March 2003)

" important book on public relations " (The Write Effect, 23 June 2003)

" a very interesting book on a fascinating subject " (M2 Best Books, 25 March 2003)

 

From the Inside Flap

Spin–culture, the Zeitgeist of the last two decades of the twentieth century, is finally dying in the early years of the twenty–first. Far from being just a political phenomenon, spin–culture has infected the way we do business, how our media work and our institutions, from the Church to the Royal Family. It is both a product of the society in which we live and a replacement for engagement with real issues – a triumph of presentation over content, that values how we are perceived rather than how we behave or what we believe.

George Pitcher, who has operated at senior levels on both the receiving and transmitting sides of spin, traces the roots of spin–culture in the Thatcher years, identifies where it all went wrong in the Nineties and predicts how our attitudes to communication in all walks of life have to change for the future.

Writing from the inside about serious commercial and political issues with a lightness of touch and with amusing and enlightening extracts from contemporary notes and diaries, George Pitcher has produced a thought–provoking work not just for anyone in the business of communications but for everyone who wants to communicate.

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on 7 November 2002
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