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Creative B2B Branding (No Really): Building a Creative Brand in a Business World Hardcover – 29 Mar 2010

4.6 out of 5 stars 14 customer reviews

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Product details

  • Hardcover: 246 pages
  • Publisher: Goodfellow Publishers Limited; 1 edition (29 Mar. 2010)
  • Language: English
  • ISBN-10: 1906884129
  • ISBN-13: 978-1906884123
  • Product Dimensions: 23.4 x 1.6 x 15.6 cm
  • Average Customer Review: 4.6 out of 5 stars 14 customer reviews
  • Amazon Bestsellers Rank: 832,926 in Books (See Top 100 in Books)
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Product description

Review

I've never laughed out loud at a B2B book before - but this is genius!
--twitter.com May 2010

From the Author

A confession. Try as I might, I've never been able to read a business book of any description from cover to cover. I've dipped into some. I've returned to a few. I've even quoted lines from a couple. But I've never been able to read the whole thing. I've reflected on that and have decided that, either I'm stupid, or the books are boring.
For me to read a book (any book) from cover to cover, it has to tell a good story. I like stories. When I build a brand, I'm telling a story. When I have conversations, I'm telling and listening to stories. The narrative is the interesting part.

This is undoubtedly a business book - you will learn about building business brands. You will also read some stories that, in my mind, are the interesting parts - because, as in life, the stories inform our learning.

Some of you will dip into this. Some will return to it periodically. Who knows, some may even quote lines from it. But I'd like you to read it from cover to cover. Whilst I've never been able to read a business book like that, I hope I've been able to write one.

Finally, this is a social project. I'm interested in your views, your brands and your stories - please share them with me. You'll find me on the web, on Linkedin and on Twitter. Google me, I'm there... but I'm not the weird, pervy Scot McKee on the third page of the search results. He's strange. I'm not. (No, really.)

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4.6 out of 5 stars
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on 13 January 2014
Format: Hardcover|Verified Purchase
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on 14 May 2010
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on 15 November 2010
Format: Hardcover
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