- Paperback: 216 pages
- Publisher: New Riders; 2 edition (10 Feb. 2012)
- Language: English
- ISBN-10: 0321808304
- ISBN-13: 978-0321808301
- Product Dimensions: 17.8 x 1.3 x 22.6 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 78,673 in Books (See Top 100 in Books)
- See Complete Table of Contents
Content Strategy for the Web (Voices That Matter) Paperback – 10 Feb 2012
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“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” ― Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
About the Author
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Top Customer Reviews
If you work in the UX / IA or BA sector of web development, then you'll probably come across the requirement to develop a website using a content management system, or finding a solution for a client who has a lot of content or communication needs. In the past you'd probably create a spreadsheet and deliver the website ticking the boxes. In the past - this solution might have worked. However, more and more clients are taking the CMS and then rather rapidly ending up in exactly the same position they were in before they got their new website - i.e. a lot of content that nobody uses or can find.
The other issue that's facing our industry now is that there are multiple digital channels into which messaging or content needs to be delivered. How do you bring all of these channels together strategically to meet the needs of both the user and the business? Well - whilst this book won't do it for you, it gives you a really great set of tools to help you deliver what you need. It reduces the risk that the wrong message goes out on a specific channel, it also reduces the risk that the nice new website ends up with the wrong content in the wrong place.
The book is a pleasure to read, it's simple to understand and you'll probably find yourself going 'ah! that makes perfect sense, why haven't I thought of that before!' The techniques it suggests won't add lengthy delays to a project, nor will it mean it'll cost a lot more, it just brings things together in such a way that you'll end up saving money in the short, medium and long term.
Most Recent Customer Reviews
This book was trumpeted as THE book on content strategy but appeared to me a few ideas strung out over a whole book. Lot more succinct and punchy information available by googling.Published 6 days ago by Amazon Customer
It's indeed a reference book for content strategy.
I've learned quite a few things and I will definitely come back to it several times.
Excellent read with some really informative advice. I've passed this along to a colleague!Published 19 months ago by Richard Baxter