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Screw Business as Usual [ SCREW BUSINESS AS USUAL ] by Branson, Richard (Author ) on Dec-08-2011 Hardcover Hardcover – 8 Dec 2011

4.0 out of 5 stars 34 customer reviews

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Product details

  • Hardcover
  • Publisher: Portfolio (8 Dec. 2011)
  • Language: English
  • ASIN: B00A7KK0O4
  • Product Dimensions: 14.9 x 3.3 x 21.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 1,659,696 in Books (See Top 100 in Books)
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Product description

Screw Business as Usual "A book written by Sir Richard Branson, founder of Virgin (mobile, air, etc) about changing the rules of business as an entrepreneur"--

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Its full of inspiring stories and detail, and I totally identify with his mission to create so much more than just business. Its helped me think in different ways about how my business can contribute fully to society and the urgent push towards cleaning up and creating sustainable world.

Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.
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Format: Paperback
Lets get past the fact the Sir Richard Branson is a very good promotional guy and that selling himself is one thing he does well in this book. I was torn between a 3* and 4* based on the amount of self promotion that goes on in this book. As you can see I plumped for the high rating.

Why! If you can get past the self PR, the message that the book puts over is very real. The message is clear and the concept that business needs to change for the better well put. We need to think less of what we do with profits we make or earn as employees and see that we can create a better society all round. Greed is endemic and rampant and our unfortunately titled 'political leaders' (which ever of the top three you are affiliated or have leanings towards) are more interested in the next vote instead of doing something about the way we live and do business. The same can be said for many business leaders and companies where there is the drive to maximise obscene profits.

But you can see shoots of the new movements for responsible business like Innocent Smoothies, John Lewis and the like. I bet you can come up with your own list. There is a ground swell for more responsible leaders who actually do something for society instead of playing lip service to the idea.

As Bob Dylon wrote 'You're going to have to serve someone, it may be the devil, It may be the Lord, but you're going to have to serve someone'.

Today there is ground swell to serve and support community. Its flegling and new but it is growing. There is a ground swell to serve our society or community.

This book illustrates issues and actions that are happening. If you can get past certain aspects that may grate with certain people. Not everyone likes Mr Branson.
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Format: Paperback
This book gives great insight into what selfless things businesses and individuals are doing around the world to make a real change.
Until i read this book i never realised what efforts the virgin team make to approach things differently and offer help to those who need it most but are sometimes to proud to ask.

The Branson 'haters' (BA staff) may talk this book down and give it bad reviews as they don't like his style - but you cannot deny the points that he raises and how we all need to look at business from a new angle
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Having Richard Branson's actively promote `doing good is good for business' can only be a good thing. Not only does he walk his talk now that he has multi millions at his disposal he adopted the same philosophy as a teenager when he set up the student magazine offering help lines and support to students. If every business took a leaf out of his book and adopted the same approach the world would be a better place in a short space of time. I didn't view the stories as self promotion I saw them as real life examples of how you can put `doing good is good for business' into practice, what could be better than to lead by example.
In my opinion this book isn't just for business owners it should be read by everyone on the planet.
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For anyone who believes that there is a different way of doing business than the 'short-term maximisation of profits', then this provides the foundation you've been looking for. It is the most 'real' of any books that have been written on the subject. Every economist and politician, not to mention any far-sighted business person should read this book.
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Is there anything Richard Branson can't do? Beyond being one of the most successful entrepreneurs of our age, he's also committed to changing the world, in fun and exciting ways. Screw Business as Usual presents a fabulous case for the need of entrepreneurs (and the rest of us!) to be more socially conscious and aware. An enjoyable and uplifting read!
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100% of the value of this book is contained within the first 10-15 pages. After that, it repeats the same message with different celebrity names dropped in at convenient points. Save yourself the trouble and the money, and take this as the only real learning from the book: Some things in the World are wrong or unjust, businesses should help to right those wrongs, moreover, businesses that do right wrongs will do better in the long run. Everything after that is just an Ego trip.
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First of all, the 1/5 star review I have given this book isn't *strictly* accurate - I didn't hate this book. But in this era of polarity of opinions I feel I should make my opinion clear, and it is that this book was so, so disappointing.

I have been becoming more and more interested in the topics of social enterprise and international development and why we should 'screw business as usual', and I realised I knew very little about Richard Branson or his career, so I thought this book would educate me on both of those fronts.

However, as a few others have said, beyond the foreword this book descends into one big, repetitive ego trip (I found the first chapter interesting but beyond that my interest diminished as it was the same message over and over - I really couldn't distinguish between the topics of any of the chapters!).

Impressive stories and great results achieved no doubt (I don't think anyone could question that), but I feel that I can't relate to this book or his efforts in any way, let alone feel that replicating these adventures is an attainable goal. RB is simply moving in circles way beyond those of probably 99.999% of the population. I was hoping for a few simple, practical tips that the 'typical' person (in relative terms) on the street could apply to their attitude or in their workplace or life to at least get them started on their own journey of 'screwing business as usual' and creating some positive change in the world.

Sadly, with about 60 pages to go (I'm struggling but determined to finish now) I don't feel any more equipped to create some positive social, business change than I did before I picked the book up. And in some ways I feel further away.

Wouldn't recommend.
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