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The Book of Business Awesome/The Book of Business Unawesome Hardcover – 28 Sep 2012

4.7 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: John Wiley & Sons; 1 edition (28 Sept. 2012)
  • Language: English
  • ISBN-10: 1118315227
  • ISBN-13: 978-1118315224
  • Product Dimensions: 16.3 x 2.5 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 1,154,065 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

Awesome To-do ListHire awesome people at every level of your businessListen to your customersCreate amazing content that goes viralReach the Third CircleOwn up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. "The Book of Business Awesome" includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.

Wield these awesomely effective tools, and ensure that your business remains "awesome."

UnAwesome To-do ListSet massive budget for that unawesome billboard ad (don't forget QR code!)Ignore your customers when they reach out to youAlso, layoff customer service departmentDon't forget to add pop-ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully." The Book of Business UnAwesome" recounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.

From the Back Cover

Awesome To–do List

  • Hire awesome people at every level of your business
  • Listen to your customers
  • Create amazing content that goes viral
  • Reach the Third Circle
  • Own up to mistakes and continue on being awesome

Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you′re building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re–recruit your employees, recourt your customers, and spice up an old brand.

Wield these awesomely effective tools, and ensure that your business remains awesome.

UnAwesome To–do List

  • Set massive budget for that unawesome billboard ad (don′t forget QR code!)
  • Ignore your customers when they reach out to you
  • Also, layoff customer service department
  • Don′t forget to add pop–ups to the website! Definitely need animation, with music, something loud

In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don′t use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses′ mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.

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Amazon.com: 4.2 out of 5 stars 52 reviews
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5.0 out of 5 stars"It was the best of times, it was the worst of times..."
on 18 August 2012 - Published on Amazon.com
Format: Hardcover|Verified Purchase
4.0 out of 5 starsA Fun and thought provoking read
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