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Bloom: navigating life and style Hardcover – 6 Oct 2016
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Bloom is about discovering who you are and how you interpret that through the lifestyle choices you make.
About the Author
Estée Lalonde is one of the stand-out voices of the digital generation. A beauty-and-lifestyle vlogger and social influencer, she has attracted a global audience of millions across her YouTube, Instagram, Facebook, Twitter and Snapchat platforms and is known for her friendly, honest and relatable personality.
Estée Lalonde won InStyle UK’s Best Beauty Reviewer Award in 2015 and has partnered up with a number of key global brands, from Burberry and The Body Shop to the United Nations for their Global Goals campaign.
From a small town in Canada, Estée has lived in the UK for nearly a decade with her boyfriend Aslan and dog Reggie. Both feature across her channels and are also adored by her fans.
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Top Customer Reviews
I didn’t really understand the point of the fashion chapter, she did state a few times in her book that she’s mainly a follower (i.e. copy what others are wearing as opposed to figuring it out what suits and fits her), nor travel section as I don’t believe she’s experienced in either (the latter one was incredibly poorly written and I found it so simplistic that I attached a picture so that you can see for yourselves).
Overall it is not a well-balanced book, some sections are significantly stronger than others and I believe that if you are over 20 you probably will not gain anything from “reading” the majority of it. If you are a fan, you will already know most of the content and recognise a lot of pictures that are on her and her boyfriends’ social media accounts.
The visual aspects are well presented and the paper choice and colour tones are clearly considered. However the text is generally trite and contains numerous typos. The shallowness of the content is most apparent on topics that the author claims to be passionate about, for example her crystals, Scandi interior style or travelling. It demonstrates no depth of knowledge or curiosity and relates extremely little lived experience of these interests, which is apathetic and strange. The intended core story of 'blooming' where you are planted and inner growth morphs into a story of being blown about by buying into the image of other people's lives and struggling with that reality. Ironically that's exactly what Estee is selling to her young readers, in a 'you do you just like me!' way.
It's great that Estee tried to broach the subject of her anxiety and depression. This is positive in itself but, again, in terms of content it barely scratches the surface.
It's difficult to understand how her current lifestyle can be promoted as admirable and desirable, especially given the book's teenage target audience. Her current lifestyle is only 'achievable' having been supported by her parents-in-law via her 'professional Instagram husband' Aslan Ryskali, affording years of free time to develop as a YouTube personality and brand seller. Of course the source of these funds is not discussed in the book. Living in a 5 bedroom townhouse in zone 1 London in your early 20s is not relatable for her target audience, and she knows this. It's bizarre that Global Goals would want to align its aims with that.Read more ›
I read the sample, thought it is going to be interesting. Then find myself reading page after page about her dog. She describes herself as victim rather than a powerful person in the whole book. You could see everyday people are struggling from serious problems like cancer, but they stay powerful and strong!. She describes her mom panic attack like the worst thing that could happen.
The only good thing that I could mention is the lovely pictures of her in the book.
However, I feel like her narrative voice is very different to how she comes across in videos. If anything, I was quite bored by what she had to say and felt like it was an opportunity for her to thank her lucky stars for the career she has made through YouTube.
It is a real memoir; there is no doubt in that, but I found some of the chapters tedious and patronising. If you are grateful for your friends, thank them - don't put it in a book!
She puts herself in a vulnerable position by speaking out about mental health and body issues, but she skims the surface and never dares to expose herself. As a result, she just raises awareness and puts herself in that category, another tick sheet for her "navigation in life".
After reading the book I felt just as irritated as I would being navigated by a sat nav.
Most Recent Customer Reviews
Beautifully written, if you love her youtube you'll love this book! The only thing to note is that it is quite big and heavy, imagine more like a coffee table book, wouldn't be... Read morePublished 14 days ago by Helen Hume
Book was interesting and quite good, but mostly just telling the authors path to current point. I enjoyed it, but i can't give the full five stars because it is still quite basic... Read morePublished 15 days ago by Amazon Customer
Me being someone who rarely reads a book, probably about 3 a year (I know I need to improve) but seeing as I have watched Estee's youtube videos and that this book was on sale, I... Read morePublished 20 days ago by Z. A. E. Palmer
It is quite rare for me to buy a book, but I always said to myself, if Estée ever writes a book i will buy it. That day came and I ordered the book. Read morePublished 26 days ago by Amazon Customer
Extremely poorly written book with no content. The author promotes a lifestyle full of shopping and consumerism.. Read morePublished 1 month ago by Rita
Not as much of an exciting read as I was expecting from media reviews - but still a good present or coffee table bookPublished 1 month ago by Amazon Customer
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