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Bloom: navigating life and style Hardcover – 6 Oct 2016
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Bloom is about discovering who you are and how you interpret that through the lifestyle choices you make.
About the Author
Estée Lalonde is one of the stand-out voices of the digital generation. A beauty-and-lifestyle vlogger and social influencer, she has attracted a global audience of millions across her YouTube, Instagram, Facebook, Twitter and Snapchat platforms and is known for her friendly, honest and relatable personality.
Estée Lalonde won InStyle UK’s Best Beauty Reviewer Award in 2015 and has partnered up with a number of key global brands, from Burberry and The Body Shop to the United Nations for their Global Goals campaign.
From a small town in Canada, Estée has lived in the UK for nearly a decade with her boyfriend Aslan and dog Reggie. Both feature across her channels and are also adored by her fans.
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Top Customer Reviews
I didn’t really understand the point of the fashion chapter, she did state a few times in her book that she’s mainly a follower (i.e. copy what others are wearing as opposed to figuring it out what suits and fits her), nor travel section as I don’t believe she’s experienced in either (the latter one was incredibly poorly written and I found it so simplistic that I attached a picture so that you can see for yourselves).
Overall it is not a well-balanced book, some sections are significantly stronger than others and I believe that if you are over 20 you probably will not gain anything from “reading” the majority of it. If you are a fan, you will already know most of the content and recognise a lot of pictures that are on her and her boyfriends’ social media accounts.
I read the sample, thought it is going to be interesting. Then find myself reading page after page about her dog. She describes herself as victim rather than a powerful person in the whole book. You could see everyday people are struggling from serious problems like cancer, but they stay powerful and strong!. She describes her mom panic attack like the worst thing that could happen.
The only good thing that I could mention is the lovely pictures of her in the book.
The visual aspects are well presented and the paper choice and colour tones are clearly considered. However the text is generally trite and contains numerous typos. The shallowness of the content is most apparent on topics that the author claims to be passionate about, for example her crystals, Scandi interior style or travelling. It demonstrates no depth of knowledge or curiosity and relates extremely little lived experience of these interests, which is apathetic and strange. The intended core story of 'blooming' where you are planted and inner growth morphs into a story of being blown about by buying into the image of other people's lives and struggling with that reality. Ironically that's exactly what Estee is selling to her young readers, in a 'you do you just like me!' way.
It's great that Estee tried to broach the subject of her anxiety and depression. This is positive in itself but, again, in terms of content it barely scratches the surface.
It's difficult to understand how her current lifestyle can be promoted as admirable and desirable, especially given the book's teenage target audience. Her current lifestyle is only 'achievable' having been supported by her parents-in-law via her 'professional Instagram husband' Aslan Ryskali, affording years of free time to develop as a YouTube personality and brand seller. Of course the source of these funds is not discussed in the book. Living in a 5 bedroom townhouse in zone 1 London in your early 20s is not relatable for her target audience, and she knows this. It's bizarre that Global Goals would want to align its aims with that.Read more ›
The content is not unique or inspirational, written in a very average way (with typos) and it is simply a chance for some to get a little sneak peak into her life. No value whatsoever.
Most Recent Customer Reviews
Fantastic book by a fantastic women. Id expect nothing less!!Published 4 days ago by Amazon Customer
How can a book cost this much and have spelling and grammar issues throughout. I am extremely shocked that this was published. Seems as though it wasn't read through...Published 8 days ago by emily
I'm currently about half way through the book. I am enjoying it, however, I have already noticed at least three mistakes! Typos/grammar etc.Published 27 days ago by Charlotte Williamson
Lovely book! Not the regular blogger book but that's actually a good thing! Loved the way she adresses her struggle with anxiety and also her honesty in general. Read morePublished 28 days ago by Amazon Customer
Beautifully written, if you love her youtube you'll love this book! The only thing to note is that it is quite big and heavy, imagine more like a coffee table book, wouldn't be... Read morePublished 1 month ago by Helen Hume
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