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Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising (Give Your Marketing a Digital Edge) Paperback – 18 Aug 2013

3.3 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 172 pages
  • Publisher: Global & Digital (18 Aug. 2013)
  • Language: English
  • ISBN-10: 1909924032
  • ISBN-13: 978-1909924031
  • Product Dimensions: 12.7 x 0.9 x 20.3 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 1,333,728 in Books (See Top 100 in Books)
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Product description

About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising. A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics. She is the founder of Global & Digital (globalndigital.com), a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices and has also published several industry related books. --This text refers to an alternate Paperback edition.

Customer Reviews

3.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I bought this book to give myself a basic understanding for a new job role. The number of typing errors in the text made me start to wonder whether the actual content of the book was indeed correct. It seems to have been sent to print without proof reading and this didn't give me much confidence in the author! The content varied between assuming a lot of knowledge of this area, with little explanation of various concepts, to over-explaining simple ideas. For a beginner, the explanations were generally all too brief and didn't really give me a useful understanding, although it was ok for a general overview.
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Format: Kindle Edition Verified Purchase
I find myself constantly looking up these types of books, as I am currently launching a website and I'm looking for ways to promote and consequently drive traffic to it. In this book, Gabriela explains not only the different types of ads, such as search ads (often called Adwords), on-site sponsorship or social media ads but also the different targeting methods such as behavioral or real-time targeting. All in all I am VERY HAPPY with my purchase and although it will still take some time to implement all the steps in this book, I highly recommend it!

Five out of five for this excellent guide!
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Format: Paperback Verified Purchase
Some useful facts and figures, but quite light in content.

Also, the book is published (and printed I think) by Amazon. The quality of print was really poor (e.g., in tables) in places, to the point where some smaller text was really difficult to read - like it had been photocopied several times.
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