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|Print List Price:||£9.97|
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E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business Kindle Edition
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|Length: 230 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Top Customer Reviews
It's set out in a nice, step by step format, meaning it's easy to take in what is essentially a huge amount of information. Ian first covers the major mistakes people make before breaking down the basic principles to success. He covers everything from building your website to what to look out for when hiring a web designer to marketing, and he even breaks those tips down so even the most inexperienced can learn quickly and easily.
Also included is some great, helpful links and a further reading list which I shall be sure to follow up on. Definitely recommended!
However if you are looking for a deep analysis of eCommerce you can do a lot better, this is for beginners
Although I am quite astute when it comes to setting up and running a business (I have been running a successful face to face business for the past 2 years) I have realised, thankfully quite early on, that in order to run a profitable ecommerce business, there are no short-cuts to understanding how your ecommerce website functions. This includes all the technical aspects. You don't need a PhD in website development, but you do need to know a sufficient amount not to come across as naive when talking to web designers. Unfortunately, there are cowboy companies out there who may abuse the fact that you know next to nothing about designing a website.
Having now read most of this book, I have realised that I made numerous mistakes. I wish I had read it several months ago when I was looking to employ my first ever web design company. My website is being designed right now and although it's too late to change the company I'm working with, this book has given me the confidence to ask them lots of probing questions. My web designers no longer have the upper hand, because I know what I'm talking about! Also, make sure you fully understand their contract before you sign anything.Read more ›
The 1st positive is the price - £4.51 for the Kindle version - a no-brainer really.
Having bought the Kindle version, I used the 'notes' feature to create ideas for my own site from examples given in the book. This turned out to be invaluable as on finishing the book I had 32 specific actions I could carry out ranging from alterations to my existing content to numerous ideas sparked for content creation and marketing strategies.
One of the most important pieces of information in this book is the message that it takes a lot of time and effort to raise your profile but this is certainly achievable if you channel your effort in the correct areas indicated.
This was an essential read for me and the most useful book to date I have read on this subject.
This book is very different indeed. You get real advice that is tailored to the layman. This is a good thing because there are no assumptions that the reader has a trust fund to bankroll the business. This bloke has been selling products worldwide with his own ecommerce stores for ages. He's built sites from the ground up, made them successful and subsequently sold them. This is an insider's guide and I got a lot of help. I especially like his example of how an advertising loss can actually lead to being quids-in in the future. Check out the section on "Returns" -- great stuff. Highly recommended to all.
Most Recent Customer Reviews
Looks quite comprehensive, info on traffic drop shipping,seo analyticsPublished 2 months ago by Amazon Customer
Really informative read, lots of detail on how to succeed in a competitive market place. Written well, although there is a little repetition throughout the book, the content is... Read morePublished 2 months ago by Ricky W
Can't understand all the five star reviews? This book hasn't helped me at all and I found it very poorly laid out. Read morePublished 7 months ago by Gaz_M
This book has some good ideas and practical tips thank you.Published 10 months ago by Amazon Customer
I love this book. I bought while in UK, brought it to Nigeria and read it from the beginning to the end. It covers a lot - Conversion, SEO, Usability, Security... Read morePublished 14 months ago by Yomi
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