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How to receive your £20 reward (gifts to be purchased between April 8 & July 8 2019).

Step 1: Create a Baby Wishlist (if you don’t have one already) and add products from the Baby Store to your Baby Wishlist.

Step 2: Share your Amazon Baby Wishlist with friends and family members looking to purchase you a gift.

Step 3: When 5 or more different people purchase a gift from your Amazon Baby Wishlist during the promotional period (April 8 - July 8 2019, prior purchases will not count), you will be automatically eligible for a £20 reward for you to spend on eligible baby products.

Step 4: A promotional code will be sent to you by email no later than 15 days after the end of the Promotion Period (of July 8 2019).

Step 5: Once you receive your £20 reward via email at the end of the promotion, add at least £20 of eligible baby products dispatched from and sold by Amazon from your Amazon Baby Wishlist to your shopping basket.

Step 6: Proceed to checkout and enter the promotional code that was sent to you by email to apply the discount.

Full Terms & Conditions below.


Universal Wishlist

Add items from ANY website in one easy to manage wishlist using Amazon Assistant.


Save up to 20%

Prepare for baby's arrival by saving up to 20% on baby items.


Share with Family & Friends

The option to share your wishlist with those looking to purchase a gift.


Ideas & Inspiration

Curated lists of popular products to make shopping for baby easier.

Terms and conditions

  • From 8 April 2019 to 8 July 2019 (“Promotion Period”), share your Amazon Baby Wishlist and receive £20 off when 5 or more different people purchase a gift from your Baby Wishlist (the “Offer”). This Offer ends at 23:55 BST on July 8 2019.
  • Purchases made before 8 April 2019 do not count towards the Offer.
  • The Offer is available to Amazon Baby Wishlists created before or during the Promotion Period.
  • You will receive a promotional code by email no later than 15 days after the end of the Promotion Period. If any of the gift orders are cancelled before the promotional code is sent, reducing the number of gift purchasers below 5, you will not receive the promotional code.
  • Unless otherwise specified on the landing page of the relevant promotion, the offer may not be used on pre-existing orders or in conjunction with any other offer.
  • Each customer can claim up to a maximum of one Offer.
  • The Qualified Promotions Terms & Conditions, Promotional Code and Promotional Credit Terms & Conditions and Amazon's Conditions of Use & Sale apply.