Everybody should be able to eat Whole Foods Market quality—we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.
To get started, we've lowered prices on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic eggs, animal-welfare-rated minced beef and more.
And this is just the beginning—we will make Amazon Prime the customer rewards programme at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead and we’re thrilled to get started."
CEO, Amazon Worldwide Consumer
Starting now, Whole Foods Market is offering lower prices on a selection of best-selling staples across its stores, with much more to come.
Customers can enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 percent lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.
In addition, Whole Foods Market’s healthy and high-quality private label products—including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch—will be available through Amazon.com, AmazonFresh, Amazon Pantry, and Prime Now, with more products added regularly.
Amazon Lockers are also available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.
In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards programme, providing Prime members with special savings and other in-store benefits.
This is just the beginning—Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.
Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members and expands its support of local farmers and artisans. The company will maintain operations under the Whole Foods Market brand, preserve its high standards and commitment to providing the finest natural and organic foods and continue to source from trusted vendors and partners around the world. John Mackey will remain as CEO and Whole Foods Market’s headquarters will stay in Austin, Texas.