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Echo Show 10 (3rd generation) | HD smart display with motion and Alexa, Charcoal Fabric

4.5 out of 5 stars 3,953 ratings
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Charcoal Fabric
Echo Show 10

Enhance your purchase

  • Designed to move with you—with a 10.1" HD screen that moves automatically, video calls, recipes and series are always in view. The speakers deliver premium, directional sound.
  • Stay in frame—video call friends and family or take a picture while the 13 MP camera with auto-framing and motion keeps you front and centre.
  • Smart home made simple—set up compatible Zigbee devices without the need for a separate hub. Ask Alexa to show you security cameras, control lights and adjust thermostats.
  • Take a look around when you’re away—securely access the built-in camera to remotely monitor your home at any time with the Alexa app or other Echo Show devices.
  • So much entertainment—ask Alexa to play your favourite TV series, music and podcasts from Prime Video, Netflix, Amazon Music, Apple Music, Spotify and more.
  • The ultimate kitchen companion—cook step-by-step recipes with BBC Good Food, get unit conversions or substitutions, set timers, add to your shopping list and multitask with ease.
  • Put your memories on display—use Amazon Photos to turn your Home screen into a digital frame with adaptive colour that makes your favourite pictures look great in any light.
  • Designed to protect your privacy—electronically disconnect the microphones and camera with the press of a button. Slide the built-in cover to close the camera. Disable motion at any time.

Designed to move with you

Move around the room during video calls or while you're following a recipe and the brilliant 10” HD screen will automatically turn to face you. You can stay focused on who you’re talking to or what you’re watching.

Take a look around when you're away

Securely access the built-in camera to look around the room—get peace of mind whenever you want.

Alexa for children and family

Alexa can help children learn and grow—while having fun along the way. And with free parental controls from Amazon Kids, Alexa will automatically give child-friendly responses, filter explicit songs and block shopping. Children’s privacy is important to us. Discover how kids can use Alexa.

Haven’t tried Amazon Kids+? Click here to start your 1-month free trial. Amazon Kids+ is an all-in-one subscription that unlocks thousands of hours of child-friendly videos, interactive games, educational skills, and Audible books starting at £1.99/month.

Alexa for children and family

Every day is an Earth Day

You don’t have to be an environmental scientist to make sustainable choices. We considered sustainability in the design of this device. Here’s how:

Materials

Materials

30% post-consumer recycled plastics.
100% post-consumer recycled fabric.
100% recycled die-cast aluminium.
Device, cable and adaptor included.

Renewable Energy

Clean Energy

Amazon is building new wind and solar farms to produce clean energy equivalent to the electricity used by this device. See the sustainability website for more details.

Packaging

Device Packaging

99% of this device’s packaging is made of wood fibre-based materials from responsibly managed forests or recycled sources.

Low Power Mode (Wall Powered Devices)

Low Power Mode

To reduce its energy consumption, this device will enter Low Power mode when it is idle. Low Power mode is not available for certain user configurations. To learn more, see Low Power Mode Restrictions.

Simple to set up and use

Step 1

1.

Plug in Echo Show 10.

Step 2

2.

Connect to the internet.

Step 3

3.

Just ask Alexa for music, weather, news and more.

Compare Echo devices

Price From: £74.99 From: £119.99 From: £239.99 From: £239.99
Ratings 4.6 out of 5 stars (33,502) 4.7 out of 5 stars (13,993) 4.5 out of 5 stars (3,953) 4.5 out of 5 stars (1,652)
Alexa built in check mark check mark check mark check mark
Screen 5.5" with 960 x 480 resolution 8.0" with 1280 x 800 resolution 10.1" with 1280 x 800 resolution 15.6” with 1920 x 1080 resolution
Motion check mark
Speakers 1 x 1.6" 2 x 2.0" 2 x 1.0" tweeters + 3.0" woofer 2 x 1.6“
Camera 2 MP 13 MP 13 MP 5 MP
Visual ID personalization check mark check mark check mark
Built-in Zigbee smart home hub check mark
Wall mountable check mark
Orientation Landscape Landscape Landscape Portrait or Landscape
Camera controls Built-in camera cover and Microphone/Camera Off button Built-in camera cover and Microphone/Camera Off button Built-in camera cover and Microphone/Camera Off button Built-in camera cover and Microphone/Camera Off button
Dimensions 148 x 86 x 73 mm (W x H x D) 200 x 135 x 99 mm (W x H x D) 251 x 229 x 170 mm (W x H x D) 402 x 252 x 35 mm (W x H x D)

Technical Details

Echo Show 10

Echo Show 10

Size

251 x 230 x 172 mm

Weight

2560 grammes
Actual size and weight may vary by manufacturing process.

Display

10.1” touchscreen. Rotating screen with manual tilt.

Camera

13 MP + Cover (photo quality/size may vary)

Wi-Fi connectivity

Wi-Fi 6 (802.11 ax) is not currently supported. Dual-band, dual-antenna Wi-Fi (MIMO) for faster streaming and fewer dropped connections than standard Wi-Fi. Supports 802.11 a/b/g/n/ac Wi-Fi networks. Does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks. Also includes an 802.15.4 radio for support of smart home devices.

Bluetooth connectivity

Advanced Audio Distribution Profile (A2DP) support for audio streaming from your mobile device to Echo Show or from Echo Show to your Bluetooth speaker. Audio/Video Remote Control Profile (AVRCP) for voice control of connected mobile devices. Hands-free voice control is not supported for Mac OS X devices. Bluetooth speakers requiring PIN codes are not supported.

Audio

2.1 system: two stereo 1” tweeters and a 3” woofer.

System requirements

The Alexa app is compatible with Fire OS, Android and iOS devices. A list of supported operating systems can be found here. Certain skills and services are subject to change, may not be available in all areas and languages, and may require separate subscriptions or other fees. Live View requires Alexa app on an iOS or Android smartphones (Huawei support coming soon).

Setup technology

Amazon Wi-Fi simple setup enables customers to connect smart devices to their Wi-Fi network in a few easy steps. Wi-Fi simple setup is another way Alexa is always getting smarter. Learn more about frustration-free setup by clicking here.

Processor

MediaTek 8183 main processor plus second processor with Amazon AZ1 Neural Edge (Neural Network Accelerator).

Accessibility features

On Echo devices with screens, you can enable Alexa Subtitles, magnify the screen, toggle colour inversion and choose between colour correction options. You can also enable the VoiceView screen reader to use gestures to navigate the screen and hear spoken feedback about the items you select. Learn more about Echo with a screen accessibility and Alexa accessibility.

Warranty and service

Amazon Echo Show 10 is sold with a 1-year limited warranty provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (click here for further information on your consumer rights). Use of Amazon Echo Show 10 is subject to the terms found here.

Included in the box

Echo Show 10, power adaptor (30 W)/cable (1.8 m), rotation footprint template and Quick Start Guide.

Generation

Echo Show 3rd generation (2020 release)

Privacy features

Wake word technology, streaming indicators, Microphone/Camera Off button, camera cover, the ability to view and delete your voice recordings, enable/disable motion and more. Learn more about how motion works and visit the Alexa Privacy Hub to explore how Alexa and Echo devices are designed to protect your privacy.

Language

Alexa speaks English, German, French, Italian and Spanish.

Motion

Brushless Motor +/- 175° rotation

Sustainability

Low Power mode and PCR materials (100% fabric and aluminium, >30% resins)

Smart home hub

Zigbee

Sensor

RGB Ambient Light Sensor

Software Security Updates

This device receives guaranteed software security updates until at least four years after the device is last available for purchase as a new unit on our websites. Learn more about these software security updates. If you already own an Amazon Echo, visit Manage Your Content and Devices for information specific to your device.

Climate Pledge Friendly

Climate Pledge Friendly

Climate Pledge Friendly uses sustainability certifications to highlight products that support our commitment to help preserve the natural world. Time is fleeting. Learn more

PRODUCT CERTIFICATION (1)

Reducing CO2 products reduce their carbon footprint year after year. Certified by the Carbon Trust.

The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full life cycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.

Learn more about this certification

Customer questions & answers

See questions and answers

Customer reviews

4.5 out of 5 stars
4.5 out of 5
3,953 global ratings

Top reviews from United Kingdom

Reviewed in the United Kingdom 🇬🇧 on 20 September 2022
Colour Name: Charcoal FabricStyle Name: Echo Show 10Verified Purchase
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4.0 out of 5 stars Not perfect but a nice unit
By A Jacklin on 20 September 2022
Alexa 10 is a nice unit, It’s a good at finding my music and plays with a good quality of sound, seems to work as well as any Alexa
Has difficulty in following me in fact sometimes can’t even find me, it’s normally upset if somebody else passes through the room
Overall a nice unit for the money
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Reviewed in the United Kingdom 🇬🇧 on 18 December 2021
Colour Name: Charcoal FabricStyle Name: Echo Show 10Verified Purchase
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Reviewed in the United Kingdom 🇬🇧 on 1 March 2021
Colour Name: Charcoal FabricStyle Name: Echo Show 10Verified Purchase
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5.0 out of 5 stars The Show 10 is probably the best Echo ever
By Kid Ferrous 🔴🟡🟢 on 1 March 2021
It’s here-the new Echo Pub Till!

Not really, it’s the Echo Show 10, Amazon’s latest model in the Echo Show range of smart home assistants, featuring Alexa and some new features.

FIRST IMPRESSIONS
———————————-
Looking like the offspring of a regular Echo device and a Fire tablet, the Show 10 looms over its other siblings (see photo with Echo Dot for size comparison) and is clearly designed to be the centre of your smart home.
Amazon’s obsession with white power cables for every device, regardless of its colour, continues here (I own the charcoal fabric version) which isn’t a major problem but you do have to wonder at this particular decision.
The unit is reassuringly weighty so it sits firmly on a flat surface and there’s no danger of it falling over if knocked. The screen is a 10” HD display which is big enough for comfortable viewing and video calling. As everyone reading this probably knows, the screen rotates to track you while you’re video calling (or following a recipe) so you’ll always appear in-frame. The 13 MP camera can pan and zoom and you can make video calls to anyone who has the Alexa app, an Echo Show or Skype.
The controls for the Show 10 are on the top edge including a switch to close the camera to ensure privacy.
The device is very well-made and looks superb.

PERFORMANCE
—————————
The Show 10 works just like other Echos and has all the features we know and love.
Setup is all done on-screen and is just a matter of selecting your Wi-fi network on screen and logging in to your Amazon account. As I already have Echo devices, this was easy for me but if you’re an Alexa newbie then setup is very easy. With the added display, all smart home requests are shown on-screen and you can control lights & plugs etc from there as well as via voice or app.
Next I played some of my Amazon Music HD playlists through the Show 10. I’m very keen on streaming music and regularly listen on my Echo Plus which is an excellent speaker for music. The Show 10 will be replacing the Plus’ duties in my living room so I’m happy to report that it’s music playback quality is superb. It has the perfect mix of clarity and bass and coped well with various genres of music. It has the ability to go pretty loud if necessary but you’ll probably never need to as it provides excellent listening at around volume 3. I haven’t tried Spotify yet but it’s pretty good on my Echo Plus so the Show 10 should be no different.
Films/TV shows on Prime & Netflix are crystal clear and vibrant, the interface positive and fast.
The most important new feature is the motion tracking screen, which will follow your movements while video calling, following a recipe or enable you to look around the room where your Show 10 is positioned while you’re away from the house. The latter is controlled via the Alexa app, and is how I tested the motion tracking. The movement of the screen is smooth, virtually silent and goes almost all the way around on its axis; not quite 360 degrees, but it will turn to “12:30” both ways if you imagine a clock face. [NB - the screen itself doesn’t move. The whole unit revolves on its base]. Upon setup there is a mode to go through where you can preview the full motion to make sure you have enough room. You can also calibrate the position the unit will be in during its “idle” mode. A full range of options to control the movement can be found in the settings.
A couple of things to note -
The Show 10 will track your movements even if you’re not calling someone. This can be disabled by closing the camera switch.
The motion tracking will be disabled if there is insufficient light in the room it’s in.
The Show 10 also includes the all-important Zigbee hub to control your lights etc so no need for an external hub. I have had no problems controlling my bulbs and plugs. I also ran through my existing smart home routines and the Show 10 performed them all faultlessly.

ALEXA
————-
It has been widely reported that previous Show models have suffered from a less-than attentive Alexa. This was probably due to the speakers being so much smaller than on a regular Echo. With such a large speaker on the Show 10 (it’s basically an Echo with a Fire tablet attached) you’d expect Alexa’s hearing problems to clear up.
My benchmark test for Alexa response is the fact that my Echo Plus in the lounge could easily hear me from upstairs, both while playing music and not. I tested both scenarios and the Show 10 passed each one with flying colours. Most problems with responsiveness are usually solved by going through the “voice profile” setup, but you shouldn’t have any with the Show 10.

CONS
———-
I haven’t yet found any faults with it, to be honest, but I suppose the main strike against the Show 10 at the moment is the price tag which makes it the most expensive Echo model. But does it justify this price tag ? For me it does, although a discounted price in the future certainly wouldn’t hurt.

VERDICT
—————-
On the whole I’m very impressed with the Show 10. The sound is excellent, Alexa is responsive under all conditions and the screen is clear, bright and vibrant. It can handle all my routines and playlists and the motion tracking is as good as I hoped.
Its natural home is probably the kitchen where you can use it to follow recipes if you’re not a rubbish cook like me, or watch Netflix or Prime Video while cooking. But it would be equally suitable in the bedroom for those late night Netflix binges! If you don’t have Netflix or Prime Video in your main television then the Show 10 could easily fulfil those duties in the lounge if you don’t mind the smaller screen.
Even in the short time I’ve had it, I feel the Echo Show 10 is the best Echo device yet. It combines the best of Echo smart home control with the entertainment features of a Show screen. Compared to the other Show models, it’s faster, more responsive and has better sound. If you want to upgrade to some serious smart home hardware then it’s worth every penny, but if you’re happy with your current Echo or Show or you’re shopping for your first Echo device, I’d wait for the sales.

Thank you for reading my review.
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Reviewed in the United Kingdom 🇬🇧 on 15 September 2022
Colour Name: Charcoal FabricStyle Name: Echo Show 10Verified Purchase
Reviewed in the United Kingdom 🇬🇧 on 7 September 2022
Colour Name: Charcoal FabricStyle Name: Echo Show 10Verified Purchase
Reviewed in the United Kingdom 🇬🇧 on 15 July 2022
Colour Name: Charcoal FabricStyle Name: Echo Show 10Verified Purchase
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4.0 out of 5 stars All and all It’s a great product to have, it’s works more than an alarm clock.
By MR D SELVYN on 15 July 2022
The echo show is a good product to to have, and it work well, went I call the Alexa the hole screen moves in my direction. But unfortunately it does not work in very lowlight conditions. The screen is very clear when I watch Netflix on it, you can ever display your family photos on the screen too. You can even view your home went you are out and about went the Alexa app on your phone. I can setup a routine with my smart bulbs to switch on in the morning, and get the Alexa to say good morning.
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