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Echo Show 10 (3rd generation) | HD smart display with motion and Alexa, Charcoal Fabric
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Enhance your purchase
- Designed to move with you—with a 10.1" HD screen that moves automatically, video calls, recipes and series are always in view. The speakers deliver premium, directional sound.
- Stay in frame—video call friends and family or take a picture while the 13 MP camera with auto-framing and motion keeps you front and centre.
- Smart home made simple—set up compatible Zigbee devices without the need for a separate hub. Ask Alexa to show you security cameras, control lights and adjust thermostats.
- Take a look around when you’re away—securely access the built-in camera to remotely monitor your home at any time with the Alexa app or other Echo Show devices.
- So much entertainment—ask Alexa to play your favourite TV series, music and podcasts from Prime Video, Netflix, Amazon Music, Apple Music, Spotify and more.
- The ultimate kitchen companion—cook step-by-step recipes with BBC Good Food, get unit conversions or substitutions, set timers, add to your shopping list and multitask with ease.
- Put your memories on display—use Amazon Photos to turn your Home screen into a digital frame with adaptive colour that makes your favourite pictures look great in any light.
- Designed to protect your privacy—electronically disconnect the microphones and camera with the press of a button. Slide the built-in cover to close the camera. Disable motion at any time.
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Designed to move with you
Move around the room during video calls or while you're following a recipe and the brilliant 10” HD screen will automatically turn to face you. You can stay focused on who you’re talking to or what you’re watching.
Stay in frame while you stay connectedCatch up with your favourite people without having to worry about keeping yourself in frame. Using auto-framing, the 13 MP camera can pan and zoom to make sure you and your family are front and centre. You can make video calls to anyone who has the Alexa app, an Echo Show or Skype. |
Voice control your homeAlexa can control compatible smart home devices like security cameras, lights, thermostats and more. Just ask her to show you the front door camera or brighten the kitchen lights. Easily set up and control compatible Zigbee smart home devices without the need for a separate hub. Say, “Alexa, discover my devices” and Echo Show will discover and set up compatible devices so you can control them with your voice or manage them on-screen. |
Take a look around when you're away
Securely access the built-in camera to look around the room—get peace of mind whenever you want.
Packed with entertainmentThe speakers deliver premium, directional sound that adapts to the space you’re in. See song lyrics, recommendations and album art with Amazon Music, or stream from Apple Music, Spotify, Deezer and more. The HD screen brings your series to life from Prime Video and Netflix. It's also perfect for catching up on the latest news and sports highlights. |
Alexa can be your sous-chefAs your kitchen companion, Alexa is ready to help you add to shopping lists, remind you of calendar events or tell you how many grammes are in a tablespoon. |
Put your photos on (smart) display |
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You can use Amazon Photos or photos from Facebook to turn your Home screen into a digital frame that uses adaptive colour to make your favourite pictures look great in any light. With the built-in camera you can easily add to your photo album by saying “Alexa, take a selfie”. Prime members get unlimited photo storage. |
Designed to protect your privacyBuilt with multiple layers of privacy control, including a Microphone/Camera Off button and a built-in cover to close the camera. Disable motion at any time by voice, from the device or in the Alexa app. |
Alexa for children and family
Alexa can help children learn and grow—while having fun along the way. And with free parental controls from Amazon Kids, Alexa will automatically give child-friendly responses, filter explicit songs and block shopping. Children’s privacy is important to us. Discover how kids can use Alexa.
Haven’t tried Amazon Kids+? Click here to start your 1-month free trial. Amazon Kids+ is an all-in-one subscription that unlocks thousands of hours of child-friendly videos, interactive games, educational skills, and Audible books starting at £1.99/month.
Every day is an Earth Day
You don’t have to be an environmental scientist to make sustainable choices. We considered sustainability in the design of this device. Here’s how:
Materials
30% post-consumer recycled plastics.
100% post-consumer recycled fabric.
100% recycled die-cast aluminium.
Device, cable and adaptor included.
Clean Energy
Amazon is building new wind and solar farms to produce clean energy equivalent to the electricity used by this device. See the sustainability website for more details.
Device Packaging
99% of this device’s packaging is made of wood fibre-based materials from responsibly managed forests or recycled sources.
Low Power Mode
To reduce its energy consumption, this device will enter Low Power mode when it is idle. Low Power mode is not available for certain user configurations. To learn more, see Low Power Mode Restrictions.
Simple to set up and use
1.
Plug in Echo Show 10.
2.
Connect to the internet.
3.
Just ask Alexa for music, weather, news and more.
Compare Echo devices
| Price | From: £74.99 | From: £119.99 | From: £239.99 | From: £239.99 |
| Ratings | 4.6 out of 5 stars (33,502) | 4.7 out of 5 stars (13,993) | 4.5 out of 5 stars (3,953) | 4.5 out of 5 stars (1,652) |
| Alexa built in |
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| Screen | 5.5" with 960 x 480 resolution | 8.0" with 1280 x 800 resolution | 10.1" with 1280 x 800 resolution | 15.6” with 1920 x 1080 resolution |
| Motion |
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| Speakers | 1 x 1.6" | 2 x 2.0" | 2 x 1.0" tweeters + 3.0" woofer | 2 x 1.6“ |
| Camera | 2 MP | 13 MP | 13 MP | 5 MP |
| Visual ID personalization |
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| Built-in Zigbee smart home hub |
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| Wall mountable |
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| Orientation | Landscape | Landscape | Landscape | Portrait or Landscape |
| Camera controls | Built-in camera cover and Microphone/Camera Off button | Built-in camera cover and Microphone/Camera Off button | Built-in camera cover and Microphone/Camera Off button | Built-in camera cover and Microphone/Camera Off button |
| Dimensions | 148 x 86 x 73 mm (W x H x D) | 200 x 135 x 99 mm (W x H x D) | 251 x 229 x 170 mm (W x H x D) | 402 x 252 x 35 mm (W x H x D) |
Technical Details
Echo Show 10
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Size |
251 x 230 x 172 mm |
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Weight |
2560 grammes |
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Display |
10.1” touchscreen. Rotating screen with manual tilt. |
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Camera |
13 MP + Cover (photo quality/size may vary) |
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Wi-Fi connectivity |
Wi-Fi 6 (802.11 ax) is not currently supported. Dual-band, dual-antenna Wi-Fi (MIMO) for faster streaming and fewer dropped connections than standard Wi-Fi. Supports 802.11 a/b/g/n/ac Wi-Fi networks. Does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks. Also includes an 802.15.4 radio for support of smart home devices. |
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Bluetooth connectivity |
Advanced Audio Distribution Profile (A2DP) support for audio streaming from your mobile device to Echo Show or from Echo Show to your Bluetooth speaker. Audio/Video Remote Control Profile (AVRCP) for voice control of connected mobile devices. Hands-free voice control is not supported for Mac OS X devices. Bluetooth speakers requiring PIN codes are not supported. |
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Audio |
2.1 system: two stereo 1” tweeters and a 3” woofer. |
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System requirements |
The Alexa app is compatible with Fire OS, Android and iOS devices. A list of supported operating systems can be found here. Certain skills and services are subject to change, may not be available in all areas and languages, and may require separate subscriptions or other fees. Live View requires Alexa app on an iOS or Android smartphones (Huawei support coming soon). |
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Setup technology |
Amazon Wi-Fi simple setup enables customers to connect smart devices to their Wi-Fi network in a few easy steps. Wi-Fi simple setup is another way Alexa is always getting smarter. Learn more about frustration-free setup by clicking here. |
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Processor |
MediaTek 8183 main processor plus second processor with Amazon AZ1 Neural Edge (Neural Network Accelerator). |
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Accessibility features |
On Echo devices with screens, you can enable Alexa Subtitles, magnify the screen, toggle colour inversion and choose between colour correction options. You can also enable the VoiceView screen reader to use gestures to navigate the screen and hear spoken feedback about the items you select. Learn more about Echo with a screen accessibility and Alexa accessibility. |
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Warranty and service |
Amazon Echo Show 10 is sold with a 1-year limited warranty provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (click here for further information on your consumer rights). Use of Amazon Echo Show 10 is subject to the terms found here. |
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Included in the box |
Echo Show 10, power adaptor (30 W)/cable (1.8 m), rotation footprint template and Quick Start Guide. |
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Generation |
Echo Show 3rd generation (2020 release) |
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Privacy features |
Wake word technology, streaming indicators, Microphone/Camera Off button, camera cover, the ability to view and delete your voice recordings, enable/disable motion and more. Learn more about how motion works and visit the Alexa Privacy Hub to explore how Alexa and Echo devices are designed to protect your privacy. |
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Language |
Alexa speaks English, German, French, Italian and Spanish. |
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Motion |
Brushless Motor +/- 175° rotation |
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Sustainability |
Low Power mode and PCR materials (100% fabric and aluminium, >30% resins) |
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Smart home hub |
Zigbee |
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Sensor |
RGB Ambient Light Sensor |
Software Security Updates
This device receives guaranteed software security updates until at least four years after the device is last available for purchase as a new unit on our websites. Learn more about these software security updates. If you already own an Amazon Echo, visit Manage Your Content and Devices for information specific to your device.
Climate Pledge Friendly
Climate Pledge Friendly uses sustainability certifications to highlight products that support our commitment to help preserve the natural world. Time is fleeting. Learn more
PRODUCT CERTIFICATION (1)
The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full life cycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviewed in the United Kingdom on 1 March 2021
Top reviews from United Kingdom
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Has difficulty in following me in fact sometimes can’t even find me, it’s normally upset if somebody else passes through the room
Overall a nice unit for the money
By A Jacklin on 20 September 2022
Has difficulty in following me in fact sometimes can’t even find me, it’s normally upset if somebody else passes through the room
Overall a nice unit for the money
There are some great features:
Much improved screen resolution compared to the Show 10 2nd Gen.
Comparable or slightly better sound compared to the Show 10.
That's about it for the better features.
Oh nearly forgot, the camera is a lot better.
Most features are about the same as on the previous echo show 10.
However, the headline feature, the movement is a massive let down.
I have now tried this in 2 locations and have had issues in both.
I find that sometimes it turns all the way to it's rear most position for no apparent reason. I think it may be ashamed of itself??
It tracks very erratically. I was on a video call yesterday and instead of smoothly tracking me (I was sat down at the time) it was moving around like a drunk trying to sit on a bar stool.
I get the impression that both specific location and light levels effect the movement massively. And before you say it Amazon, no we should not have to contact you for technical support. This is a mainstream product that most people should be able to use with ease, not require a degree to calibrate correctly.
Now for the camera position, who thought it would be a great idea to put it in the corner of the display???
What were they consuming on that particular day? When tracking the entire screen looks over my left shoulder. I think it may be seeing ghost's??? Or perhaps it simply cannot line up easily as the camera is mounted on the right of the screen?
Low light, oh dear "expletive". In normal evening light (where you and I can see clearly) you lose the movement all together. Did they only test this in a lab with super bright lighting. Didn't anyone take it home to test???
You can also use it for a remote security camera. Great eh? Well only if the room is super well lit and the unit is not in Do Not Disturb mode. Ahhhhh, What is going on. I have 2 other Pan and Tilt cameras (not made by Amazon) and these can move it total darkness. So why do I need 10,000 lumens to operate this camera????
I have another big bug bare. I have this Echo show in my living room and I have the new Show 15 in my kitchen. The closest Echo should respond to you, when they are both set as Alexa. When I am next to the living room Echo the kitchen Echo responds virtually all the time. I have now had to rename my kitchen echo show to "echo" to prevent some serious echo abuse! They are approx. 6 metres apart and this even happens when the kitchen door is closed.
So what do I think and would I buy another? Well if you ignore the movement side of things then this is a great Echo Show. The screen is great and you can really see the difference when the show 10 2nd gen and 3rd gen are next to each other. But the movement side of things is so poor that I am considering sending mine back.
If you already have an Echo Show 10 second gen I would not upgrade. If you are looking at a totally new large echo show then maybe it is worth it, but I would also consider the show 15 if lots of base is not important to you.
So my message to Amazon is fix the issue with the movement issues then this will be a great addition to a smart home, as it is I would recommend either the Echo show 10 2nd gen or the new Show 15, which I am very impressed with.
Not really, it’s the Echo Show 10, Amazon’s latest model in the Echo Show range of smart home assistants, featuring Alexa and some new features.
FIRST IMPRESSIONS
———————————-
Looking like the offspring of a regular Echo device and a Fire tablet, the Show 10 looms over its other siblings (see photo with Echo Dot for size comparison) and is clearly designed to be the centre of your smart home.
Amazon’s obsession with white power cables for every device, regardless of its colour, continues here (I own the charcoal fabric version) which isn’t a major problem but you do have to wonder at this particular decision.
The unit is reassuringly weighty so it sits firmly on a flat surface and there’s no danger of it falling over if knocked. The screen is a 10” HD display which is big enough for comfortable viewing and video calling. As everyone reading this probably knows, the screen rotates to track you while you’re video calling (or following a recipe) so you’ll always appear in-frame. The 13 MP camera can pan and zoom and you can make video calls to anyone who has the Alexa app, an Echo Show or Skype.
The controls for the Show 10 are on the top edge including a switch to close the camera to ensure privacy.
The device is very well-made and looks superb.
PERFORMANCE
—————————
The Show 10 works just like other Echos and has all the features we know and love.
Setup is all done on-screen and is just a matter of selecting your Wi-fi network on screen and logging in to your Amazon account. As I already have Echo devices, this was easy for me but if you’re an Alexa newbie then setup is very easy. With the added display, all smart home requests are shown on-screen and you can control lights & plugs etc from there as well as via voice or app.
Next I played some of my Amazon Music HD playlists through the Show 10. I’m very keen on streaming music and regularly listen on my Echo Plus which is an excellent speaker for music. The Show 10 will be replacing the Plus’ duties in my living room so I’m happy to report that it’s music playback quality is superb. It has the perfect mix of clarity and bass and coped well with various genres of music. It has the ability to go pretty loud if necessary but you’ll probably never need to as it provides excellent listening at around volume 3. I haven’t tried Spotify yet but it’s pretty good on my Echo Plus so the Show 10 should be no different.
Films/TV shows on Prime & Netflix are crystal clear and vibrant, the interface positive and fast.
The most important new feature is the motion tracking screen, which will follow your movements while video calling, following a recipe or enable you to look around the room where your Show 10 is positioned while you’re away from the house. The latter is controlled via the Alexa app, and is how I tested the motion tracking. The movement of the screen is smooth, virtually silent and goes almost all the way around on its axis; not quite 360 degrees, but it will turn to “12:30” both ways if you imagine a clock face. [NB - the screen itself doesn’t move. The whole unit revolves on its base]. Upon setup there is a mode to go through where you can preview the full motion to make sure you have enough room. You can also calibrate the position the unit will be in during its “idle” mode. A full range of options to control the movement can be found in the settings.
A couple of things to note -
The Show 10 will track your movements even if you’re not calling someone. This can be disabled by closing the camera switch.
The motion tracking will be disabled if there is insufficient light in the room it’s in.
The Show 10 also includes the all-important Zigbee hub to control your lights etc so no need for an external hub. I have had no problems controlling my bulbs and plugs. I also ran through my existing smart home routines and the Show 10 performed them all faultlessly.
ALEXA
————-
It has been widely reported that previous Show models have suffered from a less-than attentive Alexa. This was probably due to the speakers being so much smaller than on a regular Echo. With such a large speaker on the Show 10 (it’s basically an Echo with a Fire tablet attached) you’d expect Alexa’s hearing problems to clear up.
My benchmark test for Alexa response is the fact that my Echo Plus in the lounge could easily hear me from upstairs, both while playing music and not. I tested both scenarios and the Show 10 passed each one with flying colours. Most problems with responsiveness are usually solved by going through the “voice profile” setup, but you shouldn’t have any with the Show 10.
CONS
———-
I haven’t yet found any faults with it, to be honest, but I suppose the main strike against the Show 10 at the moment is the price tag which makes it the most expensive Echo model. But does it justify this price tag ? For me it does, although a discounted price in the future certainly wouldn’t hurt.
VERDICT
—————-
On the whole I’m very impressed with the Show 10. The sound is excellent, Alexa is responsive under all conditions and the screen is clear, bright and vibrant. It can handle all my routines and playlists and the motion tracking is as good as I hoped.
Its natural home is probably the kitchen where you can use it to follow recipes if you’re not a rubbish cook like me, or watch Netflix or Prime Video while cooking. But it would be equally suitable in the bedroom for those late night Netflix binges! If you don’t have Netflix or Prime Video in your main television then the Show 10 could easily fulfil those duties in the lounge if you don’t mind the smaller screen.
Even in the short time I’ve had it, I feel the Echo Show 10 is the best Echo device yet. It combines the best of Echo smart home control with the entertainment features of a Show screen. Compared to the other Show models, it’s faster, more responsive and has better sound. If you want to upgrade to some serious smart home hardware then it’s worth every penny, but if you’re happy with your current Echo or Show or you’re shopping for your first Echo device, I’d wait for the sales.
Thank you for reading my review.
By Kid Ferrous 🔴🟡🟢 on 1 March 2021
Not really, it’s the Echo Show 10, Amazon’s latest model in the Echo Show range of smart home assistants, featuring Alexa and some new features.
FIRST IMPRESSIONS
———————————-
Looking like the offspring of a regular Echo device and a Fire tablet, the Show 10 looms over its other siblings (see photo with Echo Dot for size comparison) and is clearly designed to be the centre of your smart home.
Amazon’s obsession with white power cables for every device, regardless of its colour, continues here (I own the charcoal fabric version) which isn’t a major problem but you do have to wonder at this particular decision.
The unit is reassuringly weighty so it sits firmly on a flat surface and there’s no danger of it falling over if knocked. The screen is a 10” HD display which is big enough for comfortable viewing and video calling. As everyone reading this probably knows, the screen rotates to track you while you’re video calling (or following a recipe) so you’ll always appear in-frame. The 13 MP camera can pan and zoom and you can make video calls to anyone who has the Alexa app, an Echo Show or Skype.
The controls for the Show 10 are on the top edge including a switch to close the camera to ensure privacy.
The device is very well-made and looks superb.
PERFORMANCE
—————————
The Show 10 works just like other Echos and has all the features we know and love.
Setup is all done on-screen and is just a matter of selecting your Wi-fi network on screen and logging in to your Amazon account. As I already have Echo devices, this was easy for me but if you’re an Alexa newbie then setup is very easy. With the added display, all smart home requests are shown on-screen and you can control lights & plugs etc from there as well as via voice or app.
Next I played some of my Amazon Music HD playlists through the Show 10. I’m very keen on streaming music and regularly listen on my Echo Plus which is an excellent speaker for music. The Show 10 will be replacing the Plus’ duties in my living room so I’m happy to report that it’s music playback quality is superb. It has the perfect mix of clarity and bass and coped well with various genres of music. It has the ability to go pretty loud if necessary but you’ll probably never need to as it provides excellent listening at around volume 3. I haven’t tried Spotify yet but it’s pretty good on my Echo Plus so the Show 10 should be no different.
Films/TV shows on Prime & Netflix are crystal clear and vibrant, the interface positive and fast.
The most important new feature is the motion tracking screen, which will follow your movements while video calling, following a recipe or enable you to look around the room where your Show 10 is positioned while you’re away from the house. The latter is controlled via the Alexa app, and is how I tested the motion tracking. The movement of the screen is smooth, virtually silent and goes almost all the way around on its axis; not quite 360 degrees, but it will turn to “12:30” both ways if you imagine a clock face. [NB - the screen itself doesn’t move. The whole unit revolves on its base]. Upon setup there is a mode to go through where you can preview the full motion to make sure you have enough room. You can also calibrate the position the unit will be in during its “idle” mode. A full range of options to control the movement can be found in the settings.
A couple of things to note -
The Show 10 will track your movements even if you’re not calling someone. This can be disabled by closing the camera switch.
The motion tracking will be disabled if there is insufficient light in the room it’s in.
The Show 10 also includes the all-important Zigbee hub to control your lights etc so no need for an external hub. I have had no problems controlling my bulbs and plugs. I also ran through my existing smart home routines and the Show 10 performed them all faultlessly.
ALEXA
————-
It has been widely reported that previous Show models have suffered from a less-than attentive Alexa. This was probably due to the speakers being so much smaller than on a regular Echo. With such a large speaker on the Show 10 (it’s basically an Echo with a Fire tablet attached) you’d expect Alexa’s hearing problems to clear up.
My benchmark test for Alexa response is the fact that my Echo Plus in the lounge could easily hear me from upstairs, both while playing music and not. I tested both scenarios and the Show 10 passed each one with flying colours. Most problems with responsiveness are usually solved by going through the “voice profile” setup, but you shouldn’t have any with the Show 10.
CONS
———-
I haven’t yet found any faults with it, to be honest, but I suppose the main strike against the Show 10 at the moment is the price tag which makes it the most expensive Echo model. But does it justify this price tag ? For me it does, although a discounted price in the future certainly wouldn’t hurt.
VERDICT
—————-
On the whole I’m very impressed with the Show 10. The sound is excellent, Alexa is responsive under all conditions and the screen is clear, bright and vibrant. It can handle all my routines and playlists and the motion tracking is as good as I hoped.
Its natural home is probably the kitchen where you can use it to follow recipes if you’re not a rubbish cook like me, or watch Netflix or Prime Video while cooking. But it would be equally suitable in the bedroom for those late night Netflix binges! If you don’t have Netflix or Prime Video in your main television then the Show 10 could easily fulfil those duties in the lounge if you don’t mind the smaller screen.
Even in the short time I’ve had it, I feel the Echo Show 10 is the best Echo device yet. It combines the best of Echo smart home control with the entertainment features of a Show screen. Compared to the other Show models, it’s faster, more responsive and has better sound. If you want to upgrade to some serious smart home hardware then it’s worth every penny, but if you’re happy with your current Echo or Show or you’re shopping for your first Echo device, I’d wait for the sales.
Thank you for reading my review.
By MR D SELVYN on 15 July 2022









