Interest-based ads are sometimes referred to as personalised or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. For more information see our Interest-Based Ads notice.
If you choose not to be shown interest-based ads above, we will no longer show interest-based ads to you. Even if you choose not to see interest-based ads, you may still see personalised product recommendations and other similar features on Amazon and its affiliated sites unless you've adjusted Your Recommendations in your Account Settings or Your Browsing History. You may also see ads provided by Amazon, they just will not be based on your interests. For more general information, please see our Privacy Notice.
Amazon participates in the European Interactive Digital Advertising Alliance (EDAA) and adheres to the IAB Europe EU Framework for Online Behavioural Advertising. You can obtain further information on interest-based ads and opt-out of receiving interest-based ads from third party advertisers and ad networks, who follow the IAB Europe's Framework for Online Behavioural Advertising by visiting the YourOnlineChoices Site at www.youronlinechoices.com/uk/.
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