- Paperback: 176 pages
- Publisher: Financial Times/ Prentice Hall; 01 edition (4 Oct. 2011)
- Language: English
- ISBN-10: 0273755676
- ISBN-13: 978-0273755678
- Product Dimensions: 13.9 x 1.2 x 21.4 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 725,912 in Books (See Top 100 in Books)
- See Complete Table of Contents
Zoom!: The Faster Way to Make Your Business Idea Happen (Financial Times Series) Paperback – 4 Oct 2011
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This is the book to give you a kick up the behind and make you turn your idea into a business now!
It is well written, powerful and motivating. It demystifies the business process, and helps you get into the right state of mind to overcome your fears ..
Zoom is the complete opposite of every school of business thought this book is designed for here and now, the modern world where technology has lowered the barriers for entry.
One of a kind and well worth reading!
Start your Business Magazine
"...an attractive read, set out in a coherent format: from coming up with an idea, seeing it take shape through to turning it into a business.... Valuable to those who want to learn about a different approach to launching a business, it will be especially useful to those who have great ideas but are unsure how to progress. Between them Sanders and Sloly have a wealth of experience in start-ups and it shows."
Easy and interesting to read Zoom! is broken up with case studies which include Leon restaurants and Moo; the chapters are set out to lead you from catching the right idea to launch day in a thought provoking way .. If you have ideas for a business but get overwhelmed with all the facets and where to go next then have a look out for this book. It has sensible, practical advice that will help you to focus on what you need to do and not get distracted.
Skin & Blister Blog
From the Back Cover
MAKE YOUR BUSINESS IDEA HAPPEN FASTER
Do you want to launch your business and get results quickly? Do you worry you may run out of time, energy and money before your cash flow is up and running? Does it seem that the conventional start-up process is slowing things down? If so, what you need is a faster way to launch your business. And thats what Zoom! gives you. Its packed with the powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days.
Whatever your business idea, Zoom!will help you make it a revenue-generating reality in the quickest possible time.See all Product Description
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Top Customer Reviews
This book couldn't have come at a better time for me. Whilst reading it I could reflect on my experiences of a failed startup as well as looking at how the startup I'm involved with now are doing things. It's making me ask questions and make suggestions. In fact it does this so often I kept finding myself putting the book down to send out an email, write down some notes, write a blog post or start a discussion. Not only is it useful and interesting retrospectively it also addresses things we have yet to consider, ideas we've not yet put into action and introduced new ideas. You can tell the book is written by Ideas guys as it's brimming with them.Read more ›
**Within 15 pages I had got to thinking what I could do that I was passionate about. Yes, I already freelance as a web designer and love it! However, my other passion is helping people. I have, over the last three years of running my business, pointed various friends and contacts in the direction of help and advice for them to achieve their dreams of running their own business. I realised that I was passionate about this and then I thought “what if all the information I want to give them is in one place?”
So there’s the kernel of an idea that, within *checks watch* 5 hours, has become a baby reality.**
The book's subtitle `a faster way to make your business ideas happen' is extremely apt; the advice being given here is on getting things done, rather than getting bogged down with business theory or spending an eternity planning every single detail. As the authors point out- in today's fast-paced, ever changing digital age, there is simply no guarantee that months of planning are effective in making your business successful. Instead, it's better to get stuck in, get yourself out there and worry about the little details later on.
Although many of the principles identified in 'Zoom' are not revolutionary, for example- keeping things simple, taking action, avoiding procrastinating on every task (the section on making any decision in 60 seconds is particularly useful however!), the authors do succeed in elevating this book above a lot of other business guides or resources in the same genre. In fact it is to both writers' credit that they make it so accessible to the reader. Even though I found it a quick and easy read, I still felt that I had taking in a lot of very useful information.Read more ›
Most Recent Customer Reviews
A must-buy. Great when you are feeling overwhelmed or stuck...helps pull the anchor out of the mud and helps you navigate your boat into the right waters! Read morePublished on 1 July 2012 by Emma
An excellent insight into how a small business works. A small business is not a miniature version of a large one, so don't treat it that way. Thanks to David Sloly for this book.Published on 10 Jan. 2012 by Business CoPilot
One line review - Quick easy read with real life tips to get you motivated to get things done quickly! Read morePublished on 9 Dec. 2011 by Mentessi
This is a really insightful book, a clear easy read that should really give you the confidence to make the plunge and turn your idea into a real business. Read morePublished on 30 Nov. 2011 by Stuart Stephens
Full of advise that you can immediately put into action.
Anyone starting or running a business - big or small - should read this.