From the Inside Flap
"No matter what kind of creativity I studied, the process was the same. Creativity did not descend like a bolt of lightning that lit up the world in a single brilliant flash. It came in tiny steps, bits of insight, and incremental changes. Zigs and zags. When people followed those zigs and zags, ideas and revelations started flowing."
From the Introduction
Can you be more creative? Absolutely, and Zig Zag shows you how. Dr. Keith Sawyer, a psychologist, professor, jazz pianist, and former video game designer, is one of the world′s leading experts on creativity. To develop his accessible eight–step creativity program, Sawyer explored the lives of exceptional creators, tapped into the back stories of world–changing innovations, and analyzed laboratory experiments that delved deeply into the everyday creativity that all of us share. He discovered many surprising secrets of highly creative people how they question assumptions when presented with new problems, how they get beyond creative blocks, and above all, how they negotiate the many twists and turns along the way.
Zig Zag draws on these secrets to provide an eight–step program that will help you achieve greater creativity whether you′re looking for new ways to excel at your job, build a fulfilling career, develop a more deeply satisfying personal life, find fresh, clever, permanent solutions to nagging problems, make better decisions, bring about change in your community, and more.
Zig Zag provides an unprecedented collection of more than one hundred practical, hands–on activities that will keep you moving down the creative path. These research–based techniques help you ask deeper questions, see the world in new ways, and develop novel ideas. Zig Zag is your guidebook to the surprising, unpredictable, and fascinating journey that leads to greater creativity.
From the Back Cover
Praise for Zig Zag
"Finally! A creativity advice book that′s grounded in scientific research."
Mihaly Csikszentmihalyi, author, Flow: The Psychology of Optimal Experience
"Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer′s gem sweeps you up with a host of great stories, quizzes, and exercises and teaches you one way after the other to be more creative."
Robert I. Sutton, professor of Management Science, Stanford University; author, Good Boss, Bad Boss and The No Asshole Rule
"In geometry the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it′s anything but. Keith Sawyer is the most creative person writing about creativity that I know."
Robert Mankoff, cartoon editor, The New Yorker; author, The Naked Cartoonist: A New Way to Enhance Your Creativity
"Creativity is essential in our journey to the future, and this gem of a book helps each of us on the way."
Tim Brown, chief executive officer and president, IDEO; author, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
"Keith Sawyer is the best combination of a brilliant creativity researcher and storyteller around."
Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
"Zig Zag reveals the true nature of the creative process: improvisational, surprising, with unexpected twists and turns. The book is filled with hands–on activities that help you manage that process and keep it moving forward to a successful creative outcome."
Josh Linkner, author, Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity