A to Z of Mod Paperback – Illustrated, 7 May 2012
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A new book called the 'A to Z of Mod', being published on 23 April by April and written by Mod experts Paolo Hewitt and Mark Baxter, apparently touches on every facet of the fad. And, particularly knowing Hewitt's obsession with all things Mod, it should be a decent addition to any style-savvy man's coffee table. --Menswear Buyer, March 2012
In a new book, The A to Z of Mod, authors Paolo Hewitt and Mark Baxter (aided by a foreword from actor Martin Freeman, who merits an entry in their too-cool-for-school alphabet), explore the sartorial, societal, and cultural aspects of Mod. You'll find everything here from Vespa scooters, Northern soul and Twiggy, to amphetamines, jazz, parkas and Fred Perry shirts. --The Scotsman, April 2012
From the Inside Flap
This brilliantly illustrated book is a visual compendium on Mod style. For some Mod means a way of life: London clubs and Lambrettas, cigarettes and speed. For others it's clothes: trim suits, sunglasses and loafers. Combining style savvy with cultural anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring youth cults.See all Product Description
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Top Customer Reviews
Meaden's resonant phrase merits unpacking. To him, the mods' conspicuous consumption was a form of defiant working-class aspiration, while to another early mod, Steve Sparks, it was spawned by art school beatniks. There are many aspects to debate, but this is not a book that sets out to debate them. It reads like a series of unedited Wikipedia entries, larding received wisdom with matey cliches. People are always "shooting to fame" from "humble beginnings", before "growing old Modfully" or dying and going to "Mod heaven". The ideal reader is either a middle-aged man keen to spend an afternoon waxing nostalgic about Quadrophenia and Vespas, or an undercover police officer planning to infiltrate a mod cartel and looking for the right names to drop. Anyone else will find a lot of what and no why.
And yet the authors' straightforward cataloguing of bands and brands does tell you something about this most fetishistically materialistic of youth cults by showing how the mod's-eye can verge on myopia.Read more ›
With the genre fast approaching its half century, it's gratifying to see that Paolo Hewitt and Mark Baxter have created the ultimate guide to the movement with "The A-Z of Mod". Both clearly schooled in the art of fine taste and presentation, it's an encyclopaedia of all things Mod that should please - as well as inform - all of those who share an interest in this extraordinary lifestyle.
Liberally illustrated and pleasingly accessible, the book's text is sharp and to the point - never once underestimating its subject matter. With the potential for another Mod explosion bubbling away in the background, the book will act as the primer for anyone wishing to embark on the journey that's enchanted numerous generations. Equally, for those of us who've immersed ourselves in Modernism in varying degrees - there's enough new material here to re-engage us with what drew us in originally.
Cool, clean and hard - Modernism's journey into the future is assured by a book such as this.
Then/until a re-surge came along with the more Mod/beat boy British (brit-pop) bands of the 90's Gene,O.C.Scene etc then on into the noughties Ordinary Boys,Dogs,Rifles et al.
Please can some author/cronicle archiver carry on from the late 70's Mod's,covering lots of the punk-mod-pop & Maximum Rhythm & Blues ,New Soul Vision bands and some of the Ska groups of the 80's (all this given a title.. later on as 'Mod Revival') well i can't speak for all,but we new wave Modernists considered those times as moving onward with Soulful-House,Acid Jazz,new Garage(rock),Weller and co and all the surrounding Mod connected happenings as not a revival but a move forward.It is maybe partly true as i know some Mod's were more retro in their ways ,though most wanted the Modernism ever moving on by taking past influences & modernising them... i rant too much - but hey!
Lets have a good book including input by stalwards of the Mod's scene,i dint think that i need to say or repeat their names,all mods know who they really were and are,Weller once stated to Jonno Ross something akin too saying that he would always be a MOD,nuff said by Paul.
Many of your other comments are also really valid about The Who recordings,the mistaken view on the "Quadrophenia" story etc Paulo has been a good writer of these things,now sometimes getting lost without P.W.s assistance or guidance,me thinks ?
Most Recent Customer Reviews
Great book! You may already know most of these facts, but anyway, brilliant!Published 19 months ago by michael kleber
My husband usually only reads twitter but this will keep him happy reading about his hey dayPublished 21 months ago by Gail cutler
Great book, brilliant content and fantastic pictures. Am a big fan of Paolo Hewitt's books and with Mark Baxter and Martin Freeman's imput, it makes a super easy read.Published on 30 July 2012 by thomas