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Youtility: Why Smart Marketing Is about Help Not Hype by [Baer, Jay]
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Youtility: Why Smart Marketing Is about Help Not Hype Kindle Edition

4.9 out of 5 stars 13 customer reviews

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Length: 241 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

In today s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.
DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
What does it actually mean to create engaging content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.
ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
Useful is the stuff you reach for when you really have a need this book is the encyclopedia of useful!
JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine"

"In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."
--DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
"What does it actually mean to create 'engaging' content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for."
--ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
"Useful is the stuff you reach for when you really have a need--this book is the encyclopedia of useful!"
--JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine

About the Author

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.

Product details

  • Format: Kindle Edition
  • File Size: 6807 KB
  • Print Length: 241 pages
  • Publisher: Portfolio (27 Jun. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00B1FG7VE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.9 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: #243,689 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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TOP 100 REVIEWERon 27 June 2013
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on 2 December 2014
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on 2 February 2014
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