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Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself...in 10 Minutes (Paperback)) Paperback – 8 Jul 2010

4.3 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Sams; 1 edition (8 July 2010)
  • Language: English
  • ISBN-10: 0672333201
  • ISBN-13: 978-0672333200
  • Product Dimensions: 13.7 x 1.8 x 20.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 173,326 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

About the Author

Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense, The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.


Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
Bought this book, tried to use it and realised that a lot of the terms and references it uses are no longer used by Google Analytics. It was published in 2010 (I hadn't checked that) and is clearly very out of date. For example it tells you all about benchmarking, which as far as I can see was phased out by Google over 2 years ago. Glad it was cheap!
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Format: Paperback Verified Purchase
I hadn't looked at Google Analytics before and this book enabled me to get to the basics very quickly (not quite 10 mins!). It's well laid out and clearly written. For anyone who has had some experience with GA, it would probably be too basic.

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Format: Paperback Verified Purchase
As a direct marketer who started his career before the web existed one of he many fascinating areas of digital marketing is web analytics, This is a useful introduction which gives you a good grounding of how Google Analytics works.
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Format: Paperback Verified Purchase
This little look is brilliant! I already knew a fair amount about Google Analytics before purchase, but honestly, there is so much information packed into the pages that you will be hard pressed to not find something you don't know about. This from me is a 'must buy' for anyone that loves a handy little reference guide to check back on from time to time!
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Format: Paperback
An excellent book that takes the beginner from start right up to some pretty advanced stuff. In covering all the topics that it did, and in considerable depth, it was everything I hoped it would be. The writing style and presentation is excellent and very easy to follow and I would thoroughly recommend this for anyone serious about getting to grips with this fascinating subject.
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Format: Kindle Edition Verified Purchase
This book is just what I needed to understand Google analytics, prior to starting a new job in the social media industry. It is clear and to the point and I would not hesitate to recommend it to other readers.
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