- Paperback: 456 pages
- Publisher: John Wiley & Sons; 1 edition (10 Sept. 2010)
- Language: English
- ISBN-10: 0470641649
- ISBN-13: 978-0470641644
- Product Dimensions: 18.8 x 2.7 x 23.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 769,919 in Books (See Top 100 in Books)
- See Complete Table of Contents
Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer Paperback – 10 Sep 2010
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′10/10, I have rarely gained so much benefit from a technical book fantastic. (Bcs.org. March 2011).
From the Back Cover
Your playbook for a winning online marketing strategy
Learn what to consider when building your online marketing game plan
Navigate the Google AdWords interface and create winning campaigns
Fine–tune your pay–per–click ads to score the right response
Discover how different types of analysis can enhance your understanding of your site visitors
Explore the technology of Google Analytics
Plan and run various experiments to assess the effectiveness of your website
Look into other useful programs and bring it all together for a targeted marketing blitz
What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and if you pay close attention to the coaching in this book easy to master. Here′s where you′ll learn to create targeted search campaigns, capture vital information about your website′s visitors, and fine–tune your site to improve conversion rates. It′s what you need to make the playoffs in your field.See all Product Description
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Top Customer Reviews
3)Perry Marshall's Book.
2)Adwords for Dummies
1)Your Google Game Plan For Success
It is number one by a great distance and is simply brilliant.
Covers everything you need to know and covers it in a simple and very readable way.
that i can read as easy as an well written paragraph.
It's very important the first introduction into a new subject to be as easy and informative
as this book is.
Yes, i will recomend this to a friend
Most Helpful Customer Reviews on Amazon.com (beta)
The book does not have enough information or guidance on keyword strategy, how your ads should interface with what you as a company sell or do. Nor is it connected to your SEO strategy, yet these things should work together.
On a technical level, I was disturbed by the discussion on 'broad match.' 'Broad match' is often misunderstood by most of my clients; putting in 'dog boarding' may yield results not just for the words 'dog' and 'boarding' but also 'puppy' 'animal' and even cat. Few seems to get this, and Teixeria doesn't tell you this hugely important point, nor how to find out the true keyword matches once you are running. I have had many clients waste thousands of dollars on broad match!
Strategically, the most important issue I teach students in my classes on SEO and Social Media (Google Jason McDonald to find me), is that AdWords should be part and parcel of your SEO strategy - get what you can get for free, first, and build AdWords on top of it. This book doesn't embed AdWords into a strategic perspective; for that you are on your own.
So in sum, it's a good book on AdWords, but not a great book, and it won't make my shelf of recommendations for my students in AdWords and SEO, either online and in San Francisco.
This is a mandatory read for any one in my department. The author starts broad in each section and then gets very specific. Experts in each discipline can still learn some new tricks, but the benefit is really for those people in cross functions. I came into this book very learned in AdWords, intermediate skill in Analytics and very little knowledge in Optimizer. I found each section had tons of actionable info.
At the end of the book the author spends time talking about how to put these tactics within an overall strategy. Executing the game plan is the tough part. All the head knowledge in the world doesn't mean a thing if it doesn't fit into the high paced, campaign oriented world that is the interactive department. The last few chapters under the heading of execution bring these three pieces of the pie together.
Great book. Keep them coming!
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