Your Ethical Business: How to Plan, Start and Succeed in a Company with a Conscience Paperback – 1 Mar 2007
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"Your Ethical Business" is a unique new 'how to' handbook covering everything you need to know about starting and succeeding in an ethical enterprise. This practical guide covers everything from clarifying what your ethical principles are, to launching your ethical product or service and from deciding on your ethical business model and raising 'clean' finance, to responsible marketing and ethically sound business practices. The book builds on the important and growing interest in everything ethical, from renewable energy and recycling, to fair trade coffee and organic food. "Your Ethical Business" offers vital information and inspiration to everyday entrepreneurs who really want to make a difference. Why do you want to set up an ethical business, and what does 'ethical' mean to you? The key features include: ethical business models, including not-for-profits, co-operatives, Community Interest Companies, social enterprises, charities, for-profits with a conscience, and more...; practical step by step guide to getting started, getting funded, getting help, growing and succeeding; making the world a better place through ethical small business; Inspiring real-life case studies of individuals and groups who have successfully set up ethical enterprises; and, 192 pages on recycled paper, with 16 page full colour Where Next?Resources section.
From the Inside Flap
"Your Ethical Business is a great resource to help guide
entrepreneurs through the many competing demands of running an ethical
business. Keeping to your mission as an ethical business can often be a
struggle, as bottom line considerations challenge your resolve, but this
book will help you find the balance."
John Bird, founder, The Big Issue
"For every budding entrepreneur who wants to do good and do well, this book
sets out the template on which to build success."
Craig Sams, founder, Green & Black'sSee all Product description
Top customer reviews
The author is infectiously passionate about the possibilities of running a business ethically, without being preachy, and gives you loads of info about practical ways to do what you love (and make money) with a social and global conscience.
It breaks down the mind-boggling possibilities of beginning to think of your business in ethical terms - the case studies of other very successful ethical entrepreneurs are really useful: I'd never even heard of ethical PR. The idea that stays with you is the better your ethical business does, the bigger the positive impact it has on society
I think if more people and business read this book they wouldn't think twice about making the transition to become more ethical and taking one step further to make this world a better place.
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