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Your Britain Hardcover – 25 May 2010

4.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 266 pages
  • Publisher: Harvard University Press (25 May 2010)
  • Language: English
  • ISBN-10: 0674050029
  • ISBN-13: 978-0674050020
  • Product Dimensions: 16.4 x 2.5 x 23.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 404,101 in Books (See Top 100 in Books)

Product Description

Review

Beers offers a compelling analysis of the development of the Labour party's media strategy from the early days down to its great electoral victory of 1945, and sets it very effectively within the context of the mass communications revolution of the first half of the twentieth century. This outstanding book will appeal to anyone interested in the history of the Labour party and the media.--Andrew Thorpe, University of Exeter

This is a very original and important book. Beers argues strongly against the conventional view that the Labour Party was reluctant to exploit the modern media, especially commercial media, and that such reluctance was a major impediment to the Party's growth. She makes the convincing case that Labour was quick to take up modern media, 'capitalist' or otherwise a readiness which was an essential element in the creation of the broad-based democratic electorate that gave the Party victory in 1945.--Ross McKibbin, University of Oxford"

About the Author

Laura Beers is Assistant Professor of History, American University.

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Top Customer Reviews

Format: Hardcover
Laura Beers presents an interesting and useful discussion of the relationship between the Labour Party and the new media of the early twentieth-century. This book is of strong value to those interested in developing their knowledge of Labour's development in the pre-war period.
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