- Format: Kindle Edition
- File Size: 735 KB
- Print Length: 208 pages
- Publisher: EarthMonkey; 1 edition (5 May 2014)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B00K5XSO8C
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 8 customer reviews
- Amazon Bestsellers Rank: #498,384 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Do You Talk Like That At Home?: How to write copy that sounds less like drivel, more like a conversation Kindle Edition
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Top customer reviews
I have carefully walked the line between waffling too much and not getting messages across - to modest success, in my humble opinion. However, after reading this book, I realised there was a lot of room for improvement. Luckily, the author, gives you not only food for thought, but the recipe for the meal, the pots to cook with, and the whole bloody kitchen.
Rest assured, I'll be going back to all of our copy to make sure that it says what we're trying to say/achieve/inspire/evoke. I guarantee that we'll be improving our image, generating better responses and - hopefully - increasing our sales because of it. Not bad for a book that took me a few hours to read over Christmas.
Get your hands on the book, and re-read this review. I've used a lot of the suggestions to write it. See if you can spot them, and put them in to practice yourself.
Homophily in the broadest context just means that we're influenced, one way or another, by people 'who are like us'. We can't actually help it, you know! We're just wired that way! (I think it has something to do with survival 'n stuff!).
So why am I making such a noise about this word that so few have heard of before?
Well, it is for one good reason. I have been a fan of James Daniel's work for years now. I've always loved his ability to really communicate simply and effectively with people. (Don't tell him, but actually, I hate him for it!)
So, here's why his book's so important to me:
I've read many of the fabulous reads from the really great copywriters, and (I must admit) I've learned so much from them. They share so freely of their knowledge and skills - but there's one notable difference (for me) between them and James Daniel. Homophily!
Sure, many of them started from scratch - and they tell it so articulately. Their struggles, their depths of despair and agony; the make or break of their careers. . . and I do marvel at what they've accomplished; but somehow, they just seem so out of reach for me. I wonder whether I'll ever achieve anything with regards to copywriting by following their collective leads.
But James? Ah, now there's a man I know. Someone who is like me;
And you know what? His words simply dance! Aaannnddd... he's crazy enough to share - for almost no money at all!! (£8.99: Seriously!? You call that money?Read more ›
Forget a whole bunch of what you were taught in school. Forget EVERYTHING you learned on business courses. Read this book, and you'll be well on your way to selling more stuff, to more people, more often. And probably at higher prices.
I am changing the way I think and also the way I write, the simple tips in this book are not common sense they are uncommon sense.
There is nothing that James suggests that I cannot do! I don't need a degree in communication to write good copy, I need to remember what I have read.
If you want to see what all the fuss is about - buy the book!
If you want to have a chuckle and learn at the same time - buy the book!
If you want more results - buy the book!
I have met James and been on one of his training courses. This book isn't a replacement for speaking to James and seeing what he can do for you, but if you want to "see what all the fuss is about" you will be so pleased you spent some cash on this!
Writing as you speak isn't easy, in fact it is really hard and can sometimes feel unnatural. But with James' tips, your copy will work better - simple as that!
Most recent customer reviews
I have employed James as a copywriter for a variety of business facing media and am please with the results. Read morePublished on 26 Feb. 2014 by Ms S Govindasamy
We've recently been improving our marketing for our web design company and bought this book to help with the tone of language and its been an excellent read. Definitely recommend!Published on 11 Jan. 2014 by Ben Wheeler, Beach Software
As a digital media professional, it's often difficult to capture the mind space of so many online readers. Read morePublished on 3 Jan. 2014 by allanbbeaton
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