You Can Beat Your Brain: How To Turn Your Enemies Into Friends, How To Make Better Decisions, And Other Ways To Be Less Dumb: Volume 1 Paperback – 3 Oct 2013
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"Utterly absorbing and entertaining… McRaney’s follow-up to his best-selling You Are Not So Smart is just as provocative and punctures self-delusion with equal force."(Daily Mail)
'The fusion of wry prose and enlightening minilessons is what makes this book so special—page after page, readers will be laughing, learning, and looking at themselves in new ways. McRaney is a fine stylist, easily balancing anecdote, analysis, and witty asides. Despite a flippant and self-helpy title, this book is seriously informative.'
'One of our favourite writers'
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Top Customer Reviews
One area I really enjoyed was about how to inject excitement into relationships. Such an important piece of knowledge which perhaps goes some way to explaining why good but unexciting people are left mystified by nasty but wilder people seem to enjoy more success in relationships than them.
The book is a witty easy read that is likely to be enjoyed by fans of 59 Seconds: Think a little, change a lot, Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance, The Tipping Point: How Little Things Can Make a Big Difference and suchlike.
However, the cover makes a lot of bold claims that might mislead the reader into thinking that the book offers a more transformative experience than it actually delivers , so please be aware of its limitations.
Firstly... the very, very misleading cover. It's the sort of thing that implies that a) it'll be frothily lightweight throughout (it's not), and b) it'll grant you NLP-like powers that will enable you to re-structure your entire life (it doesn't).
Secondly... the gratingly schizoid 'pitch' between American reference points (and spelling), and entirely token-ist British ones (which I assume were added when the US original text was re-edited for a UK readership). Occasional mentions of Coronation Street or bangers and mash seem very patronising addenda.
Thirdly... the 'sense of humour' - ah, yes, the quipping, always the quipping. Goes with the cover, I suppose... but there's no need to bookend some seriously, well-explained pop psychology with so many laboured gags (see 'Coronation Street' and 'bangers and mash', above).
Other than that... this is a really sound book - eclectic, intelligent, engaging... and it really does make you (or me, anyway...) reflect on the everyday tropes of life and how it's lived. Just a shame about some of the more serious style gaffes...
Titled 'you are now less dumb' for the American market the author has made some subtle changes to make it much more appropriate to the United Kingdom, supermarkets changing from Walmart to Asda for example.
Want to learn how to turn your enemies into your friends? Then this book is for you
Very useful collection of simple communication techniques that can radically change the nature of human relationships.
The author did a very good job at researching this stuff, well done.
Highly recommend it for anyone working in a business or political environment.
Most Recent Customer Reviews
loving it - some great psychology covered, which I remember from my A Level Psychology course. Worth a read to stop you being so manipulated by the marketersPublished 7 months ago by David Wilkes
Fascinating, interesting and humbling. It also affords you the opportunity to cut yourself a little slack ... Read morePublished 19 months ago by Nick Langley
Enjoyed this book lots, Great insight into how the mind works and easy to follow regardless of how much you know about cognitive psychologyPublished 20 months ago by jon mcinerney
Thoroughly recommend this and David McRaney's first book, You Are Not So Smart, which led me to his website YANSS.com and podcasts.Published 23 months ago by MR A F B Nash