Yes! 50 Secrets from the Science of Persuasion Paperback – 8 Nov 2007
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In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. (Matthew Taylor, Chief Executive RSA)
You should read this book. You should read it because you'll enjoy it; because it's perfectly pitched for smart businesspeople; because it's easy to dip into while waiting for a colleague or a plane; and because if you don't someone else is going to get one over on you. (Octavius Black Management Today)
YES! is the Freakonomics of social psychology. It's a handbook to the world. (The Times)
The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out. (Daniel Finkelstein Comment Editor of The Times)
A good read, in the Freakonomics mold. (Evening Standard)
Surprising, provocative, fun. (Tim Harford Author of The Undercover Economist)
Jedi-like...an entertaining guide to 50 tried and tested methods of persuasion. (Esquire)
Fascinating, really. (Jon Ashworth The Business)
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. (Stuart Jeffries Guardian)
If a CEO or head of state was limited to a single advisor mynomination would be Bob Cialdini, the world's most practical socialpsychologist and master of "influence". In this book Cialdini teams up witha gifted young scholar and a seasoned consultant to produce a book filledwith wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do? (Richard H. Thaler, co-author of Nudge)
This book ranks in the top 10 business books that I've ever read (Guy Kawasaki, author of The Art of the Start)
Practical advice on how to influence people from the experts: Steve Martin, Noah J Goldstein and Amazon bestselling author Robert CialdiniSee all Product Description
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Top Customer Reviews
If you haven't yet read Influence, I recommend that you read that book before this one. Without Professor's explanations of why these principles work, the case histories in Yes! don't seem so special and interesting. Otherwise, you will probably just see Yes! as a bunch of unrelated stories, many of which don't apply to your marketing challenges. I would expect most people who read Yes! who haven't read Influence to rate Yes! with three stars.
When you do read Influence, be sure to get the latest edition (the fifth edition came out in August 2008). Otherwise, you'll miss out on insights.
I hired Professor Cialdini to speak to one of my research organizations, Share Price Growth 100, a number of years ago and the members rated him very highly for being able to apply the lessons of his research to the financial markets. I was intrigued to see some financial market examples in Yes!
Be more persuasive in getting an ethical point across!
Each of the book's fifty issues is presented in a brief, readable chapter that begins with a question. Here are five of the more interesting questions:
1. What common mistake causes messages to self-destruct? If you mention how many people are doing something bad, you may unintentionally provide "social proof" that this behavior is acceptable.
2. Does fear persuade or does it paralyze? Fear only motivates us to action if we have a clear and effective means of reducing the danger.
3. Start low or start high? Which will make people buy? Lower auction starting prices convince more people to start bidding and this increased participation convinces others to join in. Once someone bids, they keep bidding to avoid losing their investment of time and effort.
4. What can a box of crayons teach us about persuasion? Unusual names ("Kermit Green") that engage us in solving a puzzle make crayon color names easier to remember.
5. When does letting the call go to voicemail cause a hang-up in your influence? People from individualistic cultures value the informational aspect of communication while those from collectivistic cultures value the relationship-building aspect. An "individualist" might offend some of his colleagues by always letting voice mail answer the phone.Read more ›
Most Recent Customer Reviews
Get this book! In terms of value for money, practicality, directness and ease of assimilation of the material this is the best book around in my opinion. Read morePublished 14 days ago by Nick Michelioudakis
A useful and interesting book that highlights many of the key points made in 'Influence' by Cialidini in a less turgid way.Published 15 days ago by Peter Johnson
This is my absolute favourite book - I carry it around with me and I have quoted it to so many of the people I train / businesses I work with. A great one for the scientific mind!Published 3 months ago by Miss B.
Beware! This is an instruction manual for Dark Arts indeed. Whether you wish to be the caster or to avoid the cast, this grimoire will be your friend. Watch your friends.Published 5 months ago by johnlawrenceaspden
I love this book, great condition and it arrived really fast too.. Thank you so much..Published 6 months ago by Chris
How can you increase the chance of someone saying “YES!” when asking them for a big favour? This book’s title might have it mistaken for a motivational or ‘self-help’ book. Read morePublished 6 months ago by Amazon Customer
I have enjoyed every page of this book because of two reasons. The contents were very interesting and the results of each study was inspiring and educating. Read morePublished 8 months ago by Ron_17
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