- Buy this product and stream 90 days of Amazon Music Unlimited for free. E-mail after purchase. Conditions apply. Learn more
Yes! 50 Secrets from the Science of Persuasion Paperback – 8 Nov 2007
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
Frequently bought together
Customers who viewed this item also viewed
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out. (Daniel Finkelstein Comment Editor of The Times)
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. (Matthew Taylor, Chief Executive RSA)
You should read this book. You should read it because you'll enjoy it; because it's perfectly pitched for smart businesspeople; because it's easy to dip into while waiting for a colleague or a plane; and because if you don't someone else is going to get one over on you. (Octavius Black Management Today)
YES! is the Freakonomics of social psychology. It's a handbook to the world. (The Times)
A good read, in the Freakonomics mold. (Evening Standard)
Surprising, provocative, fun. (Tim Harford Author of The Undercover Economist)
Jedi-like...an entertaining guide to 50 tried and tested methods of persuasion. (Esquire)
Fascinating, really. (Jon Ashworth The Business)
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. (Stuart Jeffries Guardian)
If a CEO or head of state was limited to a single advisor mynomination would be Bob Cialdini, the world's most practical socialpsychologist and master of "influence". In this book Cialdini teams up witha gifted young scholar and a seasoned consultant to produce a book filledwith wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do? (Richard H. Thaler, co-author of Nudge)
Practical advice on how to influence people from the experts: Steve Martin, Noah J Goldstein and Amazon bestselling author Robert CialdiniSee all Product description
Customers who bought this item also bought
Read reviews that mention
There was a problem filtering reviews right now. Please try again later.
Read this along with Dr Cialdini's other work and Kevin Dutton's brilliant 'Flipnosis' and your Influence and Persuasion expertise will multiply and the benefits will follow.
These techniques are set out in 50 easy to read and understand short articles, so you can pick up and use anywhere..on anyone at anytime...brilliant
For less than a round of drinks ,you can have the skills that people will want , and conversations to keep the most difficult audience happy.
I'm at present studying psychology as a mature student and loved this book ,buy it today and gain the confidence to impress in all areas of your life.
Some really good techniques in here. Is a bit if-y in the middle, is great at the start and end.
The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.
I recommend this book to anybody wishing to understand a bit more about the science of persuasion, with a clear aim to sharpen their skills when it comes to selling, marketing or general progress in life (we are all sales people after all).
I strongly recommend.