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The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Web Paperback – Unabridged, 16 Jul 2010

4.1 out of 5 stars 9 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Macmillan; Main Market Ed. edition (16 July 2010)
  • Language: English
  • ISBN-10: 0230749607
  • ISBN-13: 978-0230749603
  • Product Dimensions: 18.7 x 3.2 x 22.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 476,012 in Books (See Top 100 in Books)
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Product description

Book Description

The definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople and students.

About the Author

With more than a billion users worldwide, Yahoo! is the trusted authority on all things Web. The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present Yahoo! editors within Yahoo!'s editorial department, led by Senior Editorial Director Christopher Barr.

Customer Reviews

4.1 out of 5 stars
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Top Customer Reviews

Format: Paperback
"What is a tribble, and why is a tribble difficult to control?" is one possible question from readers of 'The Yahoo! style guide'. In a style guide from a global company, I expect internationalised content. Readers who do not know American culture will struggle to understand some of the content.

'The Yahoo! style guide' explains how to write for an international audience. Unfortunately, the text does not conform to the guidelines that are in the book. Possibly, many readers of the book do not read English as a first language.

Some irritating errors spoil the book. For example, the statement, "It's impossible to write without using some idioms" is not correct.

The chapters are organised in sequence from less technical to more technical. Ideas are introduced early in the book, and are discussed in detail later. For that structure to be effective, readers need to know where to find information. For the best user experience, a better index is necessary.

Despite my criticisms, the book is useful. Although I do not agree with some of the guidelines, I learnt new things.

'The Yahoo! style guide' is much more than only a style guide. The book has guidelines about words and grammar, but the book also deals with accessibility, audience analysis, text for headings, HTML, search engine optimisation, the design of user interfaces, US copyright law, and many other topics. Therefore, 'The ultimate sourcebook for writing, editing, and creating content for the digital world' is an accurate subtitle.
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Format: Paperback
This should be the first book that anyone interested in website creation should read. The web writing guidelines are clear, supported by good examples and will open your eyes to how writing for the web should be done.

Whilst the advice in here can be found online there's great benefit in having it all in one place, well presented and in a solid real book format. Coming from Yahoo! and published by Macmillan, no writer, editor, content creator or anyone else involved in website creation can sensibly refute the guidelines this book gives.
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Format: Kindle Edition Verified Purchase
The advice in The Yahoo! Style Guide isn't bad, but it's totally generic, obvious material that the Web is already full of. You can get this information for free very easily, and even then it's not terribly good value. Most of it consists of "keep your writing clear and simple" being repeated in different ways for several hundred pages. There is also some generic advice about basic HTML mark-up.

It also contradicts itself, regularly breaking its own advice. This crops up early on, when the Style Guide correctly suggests that culture or country-specific writing should be avoided. This is followed by a section of writing involving 'soccer moms', 9/11 and other such references.

I've never seen a style guide that was actually useful or insightful, and this just puts another nail in the style guide coffin for me (sorry for the unclear, culture-specific metaphor).
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Format: Paperback
If you're writing for the web and want to engage your readers, improve consistency and style, as well as having a chance against all the content out there in relation to SEO this is well worth a purchase.
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Format: Paperback Verified Purchase
Apple, Amazon, Google and Facebook are making the running these days, but just remember it's Yahoo who was the innovator and is still there, still profitable, still innovating. I don't agree with everything in this book, but it's well written, well signposted and has plenty of excellent advice - and even some useful coding examples. Content marketing is 2013's buzz phrase - this book tells you how to do it and do it well.
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