- Paperback: 400 pages
- Publisher: Macmillan; Main Market Ed. edition (16 July 2010)
- Language: English
- ISBN-10: 0230749607
- ISBN-13: 978-0230749603
- Product Dimensions: 18.7 x 3.2 x 22.6 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (9 customer reviews)
- Amazon Bestsellers Rank: 476,012 in Books (See Top 100 in Books)
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Web Paperback – Unabridged, 16 Jul 2010
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The definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople and students.
About the Author
With more than a billion users worldwide, Yahoo! is the trusted authority on all things Web. The Yahoo! Style Guide is the work of many Yahoo! contributors, including past and present Yahoo! editors within Yahoo!'s editorial department, led by Senior Editorial Director Christopher Barr.
Top Customer Reviews
'The Yahoo! style guide' explains how to write for an international audience. Unfortunately, the text does not conform to the guidelines that are in the book. Possibly, many readers of the book do not read English as a first language.
Some irritating errors spoil the book. For example, the statement, "It's impossible to write without using some idioms" is not correct.
The chapters are organised in sequence from less technical to more technical. Ideas are introduced early in the book, and are discussed in detail later. For that structure to be effective, readers need to know where to find information. For the best user experience, a better index is necessary.
Despite my criticisms, the book is useful. Although I do not agree with some of the guidelines, I learnt new things.
'The Yahoo! style guide' is much more than only a style guide. The book has guidelines about words and grammar, but the book also deals with accessibility, audience analysis, text for headings, HTML, search engine optimisation, the design of user interfaces, US copyright law, and many other topics. Therefore, 'The ultimate sourcebook for writing, editing, and creating content for the digital world' is an accurate subtitle.
Whilst the advice in here can be found online there's great benefit in having it all in one place, well presented and in a solid real book format. Coming from Yahoo! and published by Macmillan, no writer, editor, content creator or anyone else involved in website creation can sensibly refute the guidelines this book gives.
It also contradicts itself, regularly breaking its own advice. This crops up early on, when the Style Guide correctly suggests that culture or country-specific writing should be avoided. This is followed by a section of writing involving 'soccer moms', 9/11 and other such references.
I've never seen a style guide that was actually useful or insightful, and this just puts another nail in the style guide coffin for me (sorry for the unclear, culture-specific metaphor).
Most Recent Customer Reviews
Well worth the cost. Gives good advice and is clear in its details. A good section for me was how to optimize your site for search engines.Published on 28 April 2014 by Eendrijder
Excellent and concise guide full of detailed info for publishing digital media content for an international market. Read morePublished on 13 Jun. 2011 by Amazon Customer