- Paperback: 404 pages
- Publisher: Lulu.com (17 May 2006)
- Language: English
- ISBN-10: 0977784215
- ISBN-13: 978-0977784219
- Product Dimensions: 15.2 x 2.3 x 22.9 cm
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: 1,352,294 in Books (See Top 100 in Books)
The Xbox 360 Uncloaked:: The Real Story Behind Microsoft's Next-Generation Video Game Console Paperback – 17 May 2006
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A fascinating insider's look at the evolution of the Xbox 360 and Microsoft's ambitious gamble to become a leading force in the multi-billion dollar video game industry. Through extensive interviews and unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals...The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it...Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand...The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market...Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating story.
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Most helpful customer reviews on Amazon.com
Overall, the original book by the same author ("Opening the XBox") was more fascinating and easier to read if you're a non-gamer. That said, this is a fun read for enthusiasts and will open your eyes up to some stuff you may not have been aware of. For example, guess which yowling, screaming, sweaty MS higher-up put pressure on the development team to ditch the hard drive to reduce the cost of the machine? That would be Steve Ballmer, and as 360 owners know, his opinion was misguided as the lack of mandatory hard drive is one of the few chinks in the 360's armor. There are many bits of info like that strewn about this book.
Somewhat unfortunate is the fact that the book ends shortly after the 360 is launched (and only briefly mentions "early reports of hardware failures"...which would of course lead into the overwhelming "Red Ring of Death" problems that the majority of 360 consoles would encounter). Of course, hopefully he will write another book when the next MS console arrives and go over what has happened since the 360's launch.
Recommended for 360 fans and game industry enthusiasts. Everyone else, start with the "Opening the XBox" book and then decide if you want more.
If I were to complain about anything, it's that I found it repeating some of the details from time to time. I would think that I read the exact same details before, then look to see, and sure enough I could find it verbatum in the previous chapter.
This doesn't happen often enough to detract too much overall, as the book is chaulk full of quotes and unknown morsels that a hardcore gamer is sure to enjoy.
The most interesting thing you'll learn from this book is the amount of dedication from the whole team, Microsoft's plunge into the unknown territory and all the compromises, tough business and design decisions. An excellent read for anyone interested in "behind the scenes" of video game industry. Recommended.