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Writing for the Web Paperback – 1 Feb 1999

3.3 out of 5 stars 3 customer reviews

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Paperback, 1 Feb 1999
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There is a newer edition of this item:

Writing for the Web (Self-Counsel Writing)
In stock on October 27, 2017.
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Product details

  • Paperback: 224 pages
  • Publisher: Roundhouse Publishing Ltd; Writers' ed. edition (1 Feb. 1999)
  • Language: English
  • ISBN-10: 1551802074
  • ISBN-13: 978-1551802077
  • Product Dimensions: 24.8 x 21.1 x 1 cm
  • Average Customer Review: 3.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 4,703,711 in Books (See Top 100 in Books)
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Product description

Amazon Review

Publishing on the Web is a very simple task. Publishing content that works well in the online medium and truly communicates effectively is quite another matter. In Writing for the Web, author and freelance writer Crawford Kilian shares his insights about producing just the right type and amount of content for your target sites.

Kilian acknowledges early on his bias toward print publishing, but his viewpoint offers a particularly relevant discussion for other writers moving traditional content to the Web. Throughout the book, he emphasises time and time again his three principles of Web text: Orientation, Information and Action. These principles wisely expand the reader's view from content and grammar to the special interactivity and technical viewing aspects of reading online.

The book is quite brief at only 140 pages, but contains some useful traditional style tips such as using active tense, strong verbs and precise word choices. Ironically though, the book doesn't include any screen shots to illustrate formatting guidelines in action on real Web sites. This lack of visual connection to the presented techniques detracts from the book's effectiveness.

Nothing ruins the first impression of your Web site more than poorly designed content or documents haphazardly ported to electronic form. This book isn't an end-all reference to Web content presentation, but certainly offers some useful tips for writing effectively for cyberspace. --Stephen W Plain,

Topics covered:

  • On-screen text
  • Web site structure
  • Content organisation
  • Writing style guidelines
  • Web text editing
  • Corporate content
  • Resumes
  • Personal pages
  • Marketing

Customer reviews

3.3 out of 5 stars
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Top customer reviews

on 14 March 2000
Format: Paperback
0Comment| 6 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 25 July 1999
Format: Paperback
0Comment| 5 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 17 March 2015
Format: Paperback|Verified Purchase
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Most helpful customer reviews on 3.4 out of 5 stars 11 reviews
21 people found this helpful.
5.0 out of 5 starsSuper useful!
on 30 May 2000 - Published on
Format: Paperback|Verified Purchase
20 people found this helpful.
1.0 out of 5 starsToo late for this to be helpful
on 26 March 2001 - Published on
Format: Paperback|Verified Purchase
13 people found this helpful.
3.0 out of 5 starsA decent middle-weight summary
on 21 July 2000 - Published on
Format: Paperback
35 people found this helpful.
3.0 out of 5 starsOK for beginners. Experienced writers: look elsewhere.
on 2 September 2000 - Published on
Format: Paperback
97 people found this helpful.
3.0 out of 5 starsSigns of life for Web writing
on 27 September 2000 - Published on
Format: Paperback
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