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Writing That Works, 3e: How to Communicate Effectively in Business Paperback – 22 Aug 2000
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Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School
About the Author
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
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Top customer reviews
Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your stuff. Try putting a piece of text together before reading this book. Run your writing through a readability score such as Flesch–Kincaid. Read the book. Rewrite your work and compare your score now.
If you pick this volume up once a year, you will become a better writer.
This book begins by explaining why you should write well and, motivation being key to learning, that will greatly help you write clearly.
It's engagingly written, simple and amusing. The only reason you won't go back to it again and again is because you'll probably remember it all the first time thanks to the very good examples.
Get it. Get it now.
A little dated in parts (does anyone still write memos any more? And the references to this new fangled Internet thing are quaint) but much of the content is timeless and - sadly - now as well known as it should be.
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Most recent customer reviews
It is worth keeping on the shelf, ready to be read and re-read.Read more