How to Write a Marketing Plan (Creating Success) Paperback – 3 Mar 2013
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"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" (Professional Marketing)
Up-to-date information on email shots, web usage and e-marketing
Step-by-step guide to formulating a workable and successful marketing plan
Includes a brand new chapter to help you produce mini-plans and quick plans to seize new opportunities that arise quickly.
New features include chapter summaries, new information about mobile commerce in marketing as well as new tips on how to present your marketing plan effectively.
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Top Customer Reviews
I have read many books and bought many programmes about marketing for small businesses, especially online marketing. However, much of that information has been vague and unhelpful and focused on copying one strategy, regardless of whether it was the right strategy for me and my business or not. Inevitably, I didn't get very far that way. After reading this book, I understand why. What is more, I can now create a plan and choose strategies for achieving my marketing objectives that are right for me and my business. That is a huge relief.
It has also been exciting to realize that, as a commissioning editor for a publishing company, I went through almost every part of the marketing planning process described in this book. It was only in reading How to Write a Marketing Plan that I was able to recognize that I had been using a tried and trusted method of selecting books for publication. It will certainly help me to share my own expertise in helping others to write and self-publish their books, too.
If you really want to understand marketing so that you can actually do it with more confidence, knowledge and expertise, this book will reward your investment of time and money many times over.
It offered a practical guide on how to conduct a marketing plan thoroughly. It's good guide in helping you outline your Plan.